1. Rocío González Toral Microsoft Student Partner BLUECELL MSDN CUENCA chio.gonzález@msdncuenca.com

2. … Entendamos nuestro contexto

3. Tu vida se trata acerca de relaciones Tu vida se trata acerca de información Tu vida se trata acerca de pasiones Tú Buscar Compartir Planificar Soñar Vender Jugar Comprar Protegerse Escuchar Respetar horarios Divertirse Trabajar Conectarse Relajarse Construir tu vida Comunicarse Amigos Amigos Familia Amigos Familia Amigos Familia Relevant Info Trip Photos Previous Searches News Local shops Local Search Soccer Team Local Services Local PTA Biz Network Last job pals Other Family Play Group Book Club Same Food Same Vacation Same Opinion Same Employer Same Age Same City Same School Same Club Same Music Same Team Same Politics Same Religion Same Illness Same Playgroup Same Issue Same Hobby Same Need Same Question Same Age Same Town

4. Mapa conceptual O’Reilly

8. Crecimiento de usuarios en blogs Fuentes: eMarketer, US Census Bureau via Bussines 2.0

9. Usuarios Registrados (2007) Fuentes: eMarketer, US Census Bureau via Bussines 2.0

10. Usuarios de videos en línea 73% Internet / 47% Población 67% Internet / 43% Población 60% Internet / 38% Población 51% Internet / 32% Población 41% Inter / 25% Pobl 32% Int / 19% Po Fuentes: eMarketer, US Census Bureau via Bussines 2.0

20. Primer Mashup Muestra de Amigos de Facebook Rocío González Toral Microsoft Student Partner BLUECELL MSDN CUENCA chio.gonzález@msdncuenca.com demo

21. Desarrollo de Juegos Rocío González Toral Microsoft Student Partner BLUECELL MSDN CUENCA chio.gonzález@msdncuenca.com demo

23. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.