Describes what Sales Enablement Group provides, what makes SEG unique and an email template to introduce a 2 day sales enablement maturity workshop to assess a customer's sales enablement maturity and get started with a plan for success.

1. Sales Enablement Group Backgrounder for Partners
SEG and Sales Enablement System Maturity Workshop Introduction
We partner with the Sales Enablement Group, a leader in sales enablement advisory
services, to help customers evolve from random acts of sales enablement to a repeatable
Sales Enablement (SE) System using a proven approach and model called the Sales
Enablement Maturity Model™. To give organizations a jump start on how they deliver sales
enablement today, we adapt our proven SE System using a two-day workshop to meet the
unique needs of the customer.
Customers who take the SEG Sales Enablement Maturity workshop can see a 20-40%
reduction in new sales staff ramp-up time, 20% increased pipeline for new product, and
increased win rate and average deal size – all while reducing costs associated with enabling
and supporting sales.
Why Sales Enablement Group?
As sales enablement market pioneers, the Sales Enablement Group has first-hand
experience in more than 100 sales enablement deployments – ranging from emerging
companies to global leaders.
What is a Sales Enablement System?
A Sales Enablement System is a disciplined approach to deliver sales enablement in an
effective, repeatable, and measurable fashion. Further, it’s about ensuring that the crossfunctional group that provides enablement is aligned on what is required for each of the four
elements that make up Sales Enablement: people, process, content, and technology.
Why Systemize Sales Enablement using the SEG Sales Enablement Workshop?
Customers who take our workshop achieve stronger alignment between marketing, sales,
and other departments that enable sales, realize faster sales enablement maturity, and put
in place a foundation for scaling the business in a profitable way.
What is the Sales Enablement Maturity Model™?
The Sales Enablement Maturity Model™ serves as a framework to evolve the maturity of
how enablement is delivered. With the SE maturity model in place, customers have a
detailed roadmap to gain organization alignment and focus, deliver results, and promote
continued improvements of SE initiatives.
What Makes SEG Unique?
Only the Sales Enablement Group offers the Sales Enablement Maturity Model™ as a way to
mature and move away from delivering random acts of sales enablement.