Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Campaign Planning by WILPF

3.488 Aufrufe

Veröffentlicht am

Campaign planning workshop for the Women's International League for Peace and Freedom (WILPF). Presented at the International Board meeting at Gujurat University, Ahmedabad, India on 5 January 2010

Veröffentlicht in: News & Politik
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Campaign Planning by WILPF

  1. 1. Campaign Planning in a Digital World <ul><li>Women’s International League for Peace and Freedom </li></ul><ul><li>International Board Meeting </li></ul><ul><li>Pia Johansson, Susi Snyder, & C.J. Minster </li></ul><ul><li>With help from Anjie Rosga </li></ul><ul><li>5 January 2010 </li></ul>
  2. 2. Agenda <ul><li>Examples </li></ul><ul><ul><li>IKFF Sweden </li></ul></ul><ul><ul><li>STAR Campaign </li></ul></ul><ul><li>Campaign & Communications Strategy </li></ul><ul><li>Interactive Group Activity: Beijing + 15 or NPT </li></ul><ul><ul><li>Small Group Activity </li></ul></ul><ul><ul><li>Report Out </li></ul></ul><ul><li>Workshop Feedback </li></ul>
  3. 3. Sweden
  4. 4. Sweden
  5. 5. What is a Campaign? <ul><li>Planned series of activities designed to create a specific outcome </li></ul><ul><li>Education can be an aspect of a campaign, but should not be the only purpose </li></ul><ul><li>A campaign has a definite start and end date </li></ul>
  6. 6. Education <ul><li>Preaching the gospel of social justice can: </li></ul><ul><ul><li>Increase membership base </li></ul></ul><ul><ul><li>Expand financial base </li></ul></ul><ul><ul><li>Enlighten fellow citizens </li></ul></ul>
  7. 7. The Limits of Education <ul><li>Knowing the exact ways the world is unjust can be overwhelming, leaving the student of world affairs feeling helpless </li></ul><ul><li>Spending all time and resources on educating people about problems leaves no time or resources for creating solutions </li></ul><ul><li>Outside of the university, education should be a tool used for creating change </li></ul>
  8. 8. The Truth Does Not Always Set You Free <ul><li>Many examples exist where the just position did not prevail in world affairs </li></ul><ul><li>We must continue to hold fast to our principles, but learn to bend ourselves to reach short term successes that can build towards our ultimate goals </li></ul>
  9. 9. Learning From Examples <ul><li>Saul Alinsky, founder of community organizing in the USA. See “Rules for Radicals” </li></ul><ul><li>Gandhi's principles of nonviolence </li></ul><ul><li>Effective modern NGOs </li></ul>
  10. 10. How We Are Different <ul><li>Membership-based </li></ul><ul><li>Very few professional positions </li></ul><ul><ul><li>Expect program and structure to arise from decisions of volunteers </li></ul></ul><ul><ul><li>In modern society, few middle-age women have time for this type of organizing (work and family obligations tend to come first). This may be the biggest age gap in WILPF: Women 30-50 years old </li></ul></ul>
  11. 11. Campaign Strategy Begins with Writing SMART Objectives <ul><li>SMART stands for: </li></ul><ul><ul><li>S pecific, </li></ul></ul><ul><ul><li>M easurable, </li></ul></ul><ul><ul><li>A chievable/Agreeable, </li></ul></ul><ul><ul><li>R ealistic/Relevant, </li></ul></ul><ul><ul><li>T imely. </li></ul></ul><ul><li>SMART description courtesy of the Oregon Department of Education, Healthy Kids Learn Better Institute. Available at: http://www.ode.state.or.us/opportunities/grants/hklb/hss/smart-objectives-hklb-inst-3-2-07.ppt </li></ul>
  12. 12. Write SMART Objectives <ul><li>Don't try to use that order M-A/R-S-T is often the best way to write objectives. </li></ul><ul><li>Measurable is the most important consideration. </li></ul><ul><li>You will know that you've achieved your objective, because here is the evidence. </li></ul>
  13. 13. Measurable <ul><li>Does your object of interest measure up to your standard of acceptability. </li></ul><ul><li>Answer the phone quickly </li></ul><ul><li>vs. </li></ul><ul><li>Phone calls will be answered in three rings </li></ul>
  14. 14. Measurable <ul><li>Summary: Are there benchmarks that show progress towards the objective? </li></ul><ul><li>Example : Our objective is to get 200 new members this year. We got 35 in January. </li></ul>
  15. 15. Achievable <ul><li>Achievable is linked to measurable. Usually, there's no point in starting a job you know you can't finish, or one where you can't tell if/when you've finished it. </li></ul><ul><li>How can I decide if it's achievable? </li></ul><ul><li>- you know it's measurable </li></ul><ul><li>- others have done it successfully (before you, or somewhere else) </li></ul><ul><li>- it's theoretically possible (i.e. clearly not 'not achievable') </li></ul><ul><li>- you have the necessary resources, or at least a realistic chance of getting them </li></ul><ul><li>- you've assessed the limitations. </li></ul>
  16. 16. Achievable <ul><li>Summary: With a reasonable amount of effort and application can the objective be achieved? </li></ul>
  17. 17. Relevance <ul><li>This means two things; that the goal or target being set is something they can actually impact upon or change and secondly it is also important to the success of the project. </li></ul>
  18. 18. Realistic <ul><li>Can we make an impact on the situation? Do we have the necessary knowledge, authority and skills? </li></ul>
  19. 19. Specific <ul><li>You will know your objective is specific enough if: </li></ul><ul><ul><li>an observable action is linked to a number, rate, percentage or frequency </li></ul></ul><ul><ul><li>everyone who's involved knows that it includes them specifically </li></ul></ul><ul><ul><li>everyone involved can understand it </li></ul></ul><ul><ul><li>your objective is free from jargon </li></ul></ul><ul><ul><li>you've defined all your terms </li></ul></ul><ul><ul><li>you've used only appropriate language. </li></ul></ul>
  20. 20. Specificity <ul><li>Summary: Is there a description of a precise or specific behavior/outcome which is linked to a rate, number, percentage or frequency? </li></ul>
  21. 21. Time based <ul><li>In the objective somewhere there has to be a date </li></ul><ul><li>(Day/Month/Year) for when the task has to be started (if it's ongoing) and/or completed (if it's short term or project related). </li></ul><ul><li>Simply: No date = No good. </li></ul>
  22. 22. What's Needed for Change to Occur? <ul><li>What happens when pieces are missing? </li></ul>Vision Skills Incentives Resources Action Plan = Change Skills Incentives Resources Action Plan = Confusion Vision Incentives Resources Action Plan = Anxiety Vision Skills Resources Action Plan = Slow Change Vision Skills Incentives Action Plan = False Starts Vision Skills Incentives Resources = Frustration
  23. 23. Communication Strategy <ul><li>Determine your audience </li></ul><ul><li>Research modes of communication used by your audience </li></ul><ul><li>You may have more than one audience </li></ul><ul><ul><li>e.g. potential members can be found on social networking sites, blogosphere, etc. </li></ul></ul><ul><ul><li>e.g. government officials review the blogosphere, read newspaper op-eds, observe media (articles, t.v., web) </li></ul></ul>
  24. 24. Communications Tips <ul><li>Consistent images </li></ul><ul><ul><li>WILPF and WILPF logo displayed prominently on all material </li></ul></ul><ul><ul><li>Project logo design should incorporate WILPF logo and/or WILPF name </li></ul></ul><ul><li>Repeating information is useful </li></ul><ul><ul><li>Large supporter email lists should receive reminders of planned actions, not just one email </li></ul></ul>
  25. 25. Small Group Activity <ul><li>Groups of 5 or 6 </li></ul><ul><li>With the CSW coming up that will do the 15 year review of the Beijing declaration and Program for Action come up with a SMART plan </li></ul><ul><li>Then report back to the group </li></ul>

×