Chief Data Officer: 6 Ideas for Data Innovation

1. @CraigMilroy © 11-2014© 12-2014
Chief Data Officer:
6 Ideas for Data Innovation
Craig C. Milroy, Chief Data Architect

2. @CraigMilroy © 11-2014@CraigMilroy
Data Complexity and the recent rise of the CDO role….
Organizations are
creating the office of the
CDO to resolve business
“pain-points” within data
environments.
…Gartner Inc. predicts that 25 percent of large
global organizations will have appointed CDOs
by 2015… Gartner Inc. 01/2014
Due to the relatively short
history of the role, CDOs
often operate without the
benefit of formal industry
guidance, frameworks or
methodologies.
… one size does not fit all ...

3. @CraigMilroy © 11-2014@CraigMilroy
Chief Data Officers are a good idea…..
In February 2013 Gene Leganza of Forrester
Research made the following observation:
"Chief data officers are a good idea – but
how is it going to work?"Gene Leganza’s blog, Forrester, February 2013.
…determine the best approach for resource
allocation and resolution...
…organizations must understand the source
of the challenges ...

4. @CraigMilroy © 11-2014@CraigMilroy
Businesses that understand opportunities within….
…The Office of the Chief Data Officer (OCDO) will
enable an effective business technology
response…
…have an ability to create a competitive
advantage within their target market…

5. @CraigMilroy © 11-2014@CraigMilroy
… it’s all about DATA

6. @CraigMilroy © 11-2014@CraigMilroy
… 6 Ideas for Data
Innovation …

7. @CraigMilroy © 11-2014
Data Innovation Idea: One
The Key Ingredients
Chief
Digital
Officer
Chief
Analytics
Officer
Chief
Data
Officer
CEO and Board Mandate: Transformation to Data Centric Organization

8. @CraigMilroy © 11-2014
Data Innovation Idea: Two
The New Data Opportunities
Web Searches
Location
Chat Logs
Social Network
IP Addresses
Device
… many
organizations
are unware of
the
opportunities
to enhance the
level of
customer
engagement …

9. @CraigMilroy © 11-2014
Data Innovation Idea: Three
Shift from Data Silos to “Customer” Centric
Social
Account
Product
Event Channel Product
Line of
Business
AccountCustomer
Channel
Device
Customer

10. @CraigMilroy © 11-2014
Data Innovation Idea: Four
“Customer” Centric Data Analysis
Event
Social
Account
Product
Channel
Device
Customer
=+

11. @CraigMilroy © 11-2014
Data Innovation Idea: Five
The Shift to the Real-Time World
Micro to Milli
Real Time
Milli - Seconds
Near Time
Min, Hours, Days
Batch
Deep processing of: event,
product, account, customer,
behavioral , predictive models,
extraction of signals/noise
Mobile, location, product offer
triggers, predictive models
Refinement of product offer,
product purchase, engagement
of legacy product systems

12. @CraigMilroy © 11-2014
Data Innovation Idea: Six
Enhanced Customer Engagement
…Understanding the Customer before they
engage with your organization…
… Think like a "startup" …

13. @CraigMilroy © 11-2014@CraigMilroy
… it’s all about
DATA LEADERSHIP
13

14. @CraigMilroy © 11-2014@CraigMilroy
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