Big Clients for Small Business Hunting Big Game in the Urban Jungle
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This document provides tips for small businesses to land large corporate clients. It recommends using permission-based introductions to get in front of senior executives by first sending briefings and enrolling support staff. The objective is to gain access to multiple stakeholders in each business line to understand their different needs. Personal relationships are important to build through face-to-face meetings where you ask strategic questions and demonstrate solutions through case studies and transparency. Tracking industry contacts and tailoring your benefits can help grow your pipeline to eventually secure large, profitable contracts and access to big game clients.
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