Presented at Coldwell Banker\'s Generation Blue Conference in Las Vegas in March. For all real estate managers trying to recruit using social media!

1. VIRTUAL RELATIONSHIPS
LEAD TO EXTRAORDINARY
RECRUITING RELATIONSHIPS
Carol McManus, Ywait4success
America’s LinkedIn Lady
Copyright 2010 – McManus Works

2. I am a Social Networking…
Neophyte
Skeptic
Curiosity Seeker
Ninja
Copyright 2010 – McManus Works, LLC

3. Social Media Overview
Copyright 2010 – McManus Works, LLC

5. Recruiting
Interviews
Recruiting Hires
Sales Production
Copyright 2010 – McManus Works, LLC

6. Business Recruiting Survey
• 46% will spend more on social recruiting
• 36% will spend less on job boards
• Candidate quality rated significantly higher
• Job boards rated lowest
• Referrals rated highest
• 92% of those hiring in 2010 will recruit via social
networks
• 86% use LinkedIn
• 60% use Facebook
2010 Social Recruiting Survey Results © 2010, Jobvite
Copyright 2010 – McManus Works, LLC

7. Build Your Social Media Strategy
• Profile your target recruit
• Choose sites that will put you in front of them
• Focus on building relationships
• Engage in conversation
• Educate, inspire, and challenge
Copyright 2010 – McManus Works, LLC

8. Copyright 2010 – McManus Works, LLC

9. Pros and Cons - Facebook
Pros Cons
Largest audience Conflicting purposes of
Size of real estate users
population Very informal
Wide demographic High maintenance
Copyright 2010 – McManus Works, LLC

10. Pros and Cons - Twitter
Pros Cons
No restrictions to Time consuming
follow No relationship
Easy to populate Limited space for
tweets message
Flexible messaging
Copyright 2010 – McManus Works, LLC

11. Pros and Cons - LinkedIn
Pros Cons
Professional site Requires strategy
Easy to use Size of audience
Known for talent Not best site for
acquisition existing Realtors
Conducive to
networking and
referrals
Copyright 2010 – McManus Works, LLC

12. Pros and Cons - YouTube
Pros Cons
Impact of Video Deciding on right
Tremendous flexibility message
Easy to use Requires effort
Competition
Copyright 2010 – McManus Works, LLC

13. The Right Approach
1. What are your recruiting goals?
2. What is your USP
3. Who is your ideal target?
4. How do you want to be perceived?
5. How much time will you commit?
Copyright 2010 – McManus Works, LLC

14. Copyright 2010 – McManus Works, LLC

15. Not So Young Anymore
LinkedIn average age 44.1
Classmates average age 44.9
Only one to exceed LinkedIn
Twitter average age 39.1
Facebook average age 38.4
Copyright 2010 – McManus Works, LLC

16. Social Media Do’s and Don’ts
Do’s Don’ts
Give more than you take Lead with a sales pitch
Expect to attract recruits
Participate
Post anything your
Be selective about your mother wouldn’t approve
connections of…or you wouldn’t want
to see in the New York
‘Humanize’ your profiles Times headlines
Update frequently Think your information is
Be consistent ‘personal’
Be a wallflower
Have fun!
Abuse your network
Copyright 2010 – McManus Works, LLC

17. The Hub of Social Media
Coldwell Your
Banker Company’’s
Websites Your Website Website
Facebook LinkedIn
Twitter
Cool Articles Other Blogs
Your Blog
Copyright 2010 – McManus Works, LLC

18. Small Investment…Big Reward
17 Minutes!
12
9 3
6
Copyright 2010 – McManus Works, LLC

19. The Only Rule You Need to Know
Relationships first…
Recruiting second!
Copyright 2010 – McManus Works, LLC

20. Tools to Help Manage
Shorten the URL to save space
Tinyurl.com
Budurl.com
Bit.ly
Manage your presence
Hootsuite.com
Ping.fm
Tweetdeck.com
Copyright 2010 – McManus Works, LLC

21. Tools to Help Manage
Blogs to follow
Recruitingblogs.com
Toprecruitingblogs.com
Sites for real estate recruiting
Coldwellbankerworks.com
Coldwell Banker University
Copyright 2010 – McManus Works, LLC

22. Would You Like More?
Consulting Services
LinkedIn System for Success Home Study
LinkedIn for Success BootCamp
www.linkedinlady.com
carolmcmanus@linkedinlady.com
www.linkedin.com/in/carolmcmanus
Copyright 2010 – McManus Works, LLC