@Stanford Social-E ASB<br />1/18/2010<br />

Why am I talking?<br />Social
Media Strategist<br />100k+ UStream<br />45+ Countries Worldwide<br />11.8m Social Media Impressions<br />30+ Volunteers <br />www.tedxsv.org<br />Co-Founder<br /><ul><li>> 3 months

13 Digests Worldwide (Paris, Tokyo,
NYC, Toronto, etc)

20k+ Subscribers

17 team members

www.thestartupdigest.com</li></li></ul><li>Big Picture: Have a Purpose<br
/>TEDxSV = Inspire social change <br />[Startup Digest] = Connect startup hubs <br />TEDxSV = Increase UStream, facilitate convo’s, build brand <br />[Startup Digest] = Subscribers, Curators, Sponsors<br />

Big Picture: Use Metrics<br />TEDxSV
= bit.ly, pieces of content, FB fans, RT’s, etc<br />[Startup Digest] = Subscribers, Conversion Rate, additional cities, open-rate, etc<br />Why? <br />Motivation, Baselines, Goals, Continuous updates <br />

Big Picture: Leading<br />TEDxSV =
Execution vs. Leading, Inspire Ideas and Updates <br />[Startup Digest] = Distributed Curators, Consolidated effort <br />Why?<br />Distrusted reach beyond yourself, get others to take action, scale, commitment <br />

ToolBox: Your Levers <br />Type
of Content: Announcements, news, community driven, etc<br />Channels: Facebook, Twitter, YouTube, UStream, etc<br />Flow: Content generation and syndication <br />Process-itize: Bite Size Chunks <br />

Practical Tactics: Package Participation <br
/>

Practical Tactics: Email Updates<br />1x
– 2x a week<br />Use metrics, give specific ideas, generate content, ask for feedback/ideas back <br />Learn from participants – Measure what works <br />

Practical Tactics: Ramp Up<br /><ul><li>1
week before a specific events

Keep pushing for higher and
higher goals

Tap into those last influencers
(next tactic)</li></li></ul><li>Practical Tactics: Influencers + Existing Communities <br />Identify – TwitterLists, bloggers, organizations <br />Reach out – Introduce, share, don’t sell <br />Give pre-packaged content – People are lazy<br />Tips: # tags, @facebook pages, commenting, promoting & cross promoting properties <br />#<br />

How do you initially acquire
users? <br />What twitter apps do you use?<br />Questions?<br />Contact: chris.r.mccann@gmail.com<br />@cmccann7 <br />What are some success metrics?<br />What’s the difference between Twitter and Facebook?<br />Why is email still important?<br />What is bit.ly?<br />How can I get press to write about me?<br />What’s the first thing to get started? <br />What’s the difference between a facebook group and page?<br />Who do you use for your mailing list?<br />What do you mean cross promote?<br />Why is twitter so important?<br />