16. Value Attribution
Sobe Study
Control: Test no drink
Group 1: Test drink full price (2.89)
Group 2: Test discount price ($.79)
17. Value Attribution
Nathan
Handwerker
5 cents per hotdog vs. 10 cents
Initially viewed as cheap and not good quality
Paid doctors to stand around and eat hot
dogs
28. Pygmalion effect (take on
perceived traits)
51 Women
Randomly paired up with guys to chat
via phone.
Men received proïŹles of women
(pictures faked)
Some women were beautiful some
werenât in pictures
Independent group attributed same
ratings the guys did.