1. Creating a
Marketing Plan

2. Who Am I?
Social Media Consultant
Evernote Addict
Wife+Momma to 4 legged babies
Lover of most things orange

3. Creating a
Marketing Plan
• What is a Marketing Plan?
• Why do we need one?
• How do you create one?
• USING IT

4. What is a
Marketing Plan
• A marketing plan is a
comprehensive blueprint
which outlines an org's
overall marketing efforts.

5. Why Do We
Need One?
• In order to conquer, you
need to have a goal of what
you want to do!

6. Creating a
Marketing Plan
• What PROBLEM are you
wanting to solve?

7. WHO will benefit?
• Who will you serve?
• What do they look like?
• Get VERY specific!
• Where do they hang out?

8. Creating a
Marketing Plan
• From the problem (Goal)
you solve:
• Create 2-3 Objectives
• SMART Objectives
• “I will increase my leads
to 5 a month in 2016”

9. Creating a
Marketing Plan

10. Creating a
Marketing Plan

11. Creating a
Marketing Plan

12. Creating a
Marketing Plan