In this session we will take a look at Microsoft Dynamics Marketing which is a marketing campaign management tool from Microsoft that is designed to help marketing professionals plan and deliver engaging campaigns that return concrete, quantifiable results.
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Microsoft Dynamics Marketing
1. Pankaj Shukla
CRM Functional Consultant
http://www.linkedin.com/in/pankaj
By
Vivek Shah
CRM Technical Consultant
Cloudfronts Technologies LLP
Microsoft Dynamics
Marketing
2. AGENDA
Introduction
• Microsoft Dynamics Marketing (MDM)
Introduction
Campaign Management
• Campaign Automation Canvas
• A/B Testing
• Landing Page
• Inbound Campaign Single Opt in?
Double Opt in.
• Lead scoring
3. Microsoft Dynamics Marketing
Organizations that deal with complex multi-wave, multi-stage marketing efforts across multiple
channels and need a single tool to manage all that and have it be integrated with Dynamics
CRM.
Dynamics Marketing supports both in-house marketing and marketing agencies. For in-house
marketing, all marketing initiatives will be associated with the company that has licensed the
Dynamics Marketing instance; while at an agency, the agency company owns the Dynamics
Marketing instance and uses it to support marketing activities on behalf of their clients.