Beat Schwegler discusses how the intersection of mobile, social, big data, and cloud technologies are opening new opportunities for disruption. He highlights how cloud computing enables supply-side economics through global infrastructure with high availability and pay-as-you-go pricing. Schwegler also explains how data is the new currency and how distributed computing frameworks like MapReduce can process vast amounts of data across thousands of nodes in a cloud environment.

1. “cloud computing – an opportunity to disrupt”
Beat Schwegler - Director, Platform Strategy Group - Microsoft corp.
beatsch@microsoft.com - http://cloudbeatsch.com - @cloudbeatsch

3. mobility cloudsocial big data
the four killer technology trends, mobile,
social, data and cloud are intersecting and
opening new opportunities

4. cloud supply-side economics

5. beatsch@microsoft.com - http://cloudbeatsch.com - @cloudbeatsch - #TechEdZA

11. Windows Azure

12. global
footprint

13. 99.95% monthly SLA

14. pay only for what you use

15. beatsch@microsoft.com - http://cloudbeatsch.com - @cloudbeatsch - #TechEdZA

19. service
package
service
package

20. service
package

21. service
package

22.  Network load-balancer
configured for traffic

34. data becomes the new currency

35. store – store – store – store – store

36. move compute to data

39. Map f(k1,v1)  list(k2,v2)
Reduce f(k2, list(v2))  (k2, v3)
functionally
in practice, WordCount
the quick brown fox jumps over the lazy dog
Map
(the,1) (quick,1), (brown,1), (fox,1), (jumps,1) (over,1), (the,1),(lazy,1),(dog,1)
Shuffle
(the,(1,1)) (quick,1), (brown,1), (fox,1),(jumps,1) (over,1),(lazy,1),(dog,1)
Reduce
(the,2) (quick,1), (brown,1), (fox,1), (jumps,1),(over,1), (lazy,1),(dog,1)
in code
Then, scale to TB/PB of data over 10’s, 100’s or 1000’s of nodes