The Hypodermic Needle Model theory proposed by Harold Lasswell suggests that media directly injects ideas into passive audiences' minds, similar to a hypodermic needle injecting a drug. It views audiences as completely unable to think critically about media messages. However, studies conducted by Lazarsfeld found that most people were not swayed by media and made voting decisions through social influences instead, criticizing the theory's assumption of media's powerful direct effects and audiences' passiveness.