What is service prototyping? How do you do it? When? An introduction to the topic with an overview on a practical case, presented during Rome's Service Design Jam 2017

1. Clizia Welker Strategic designer & Project manager @ FUSE* INTERACTIVE
Daniele Iori UX designer & Researcher @ LOLAETLABORA
Global Service Jam Rome 2017
SERVICE PROTOTYPING
Come si prototipa un servizio?

2. Clizia Welker Strategic designer & Project manager @ FUSE* INTERACTIVE
I DO workflow optimization, project management, facilitation, service design
OTHER social innovation, design for all, start-up, nature, yoga
fusefactory.it bestiacce.com
Daniele Iori UX designer & Researcher @ LOLAETLABORA
I DO user research, interaction design, service design
OTHER themixxie, fablab, start-up, science fiction, journalism
lolaetlabora.com
SERVICE PROTOTYPING Come si prototipa un servizio?
Global Service Jam Rome 2017

3. Global Service Jam Rome 2017
Prototipare un prodotto: perché?
SERVICE PROTOTYPING Come si prototipa un servizio?

4. Global Service Jam Rome 2017
Prototipare un prodotto: perché?
“A prototype is an embodiment of your idea.
The act of creating forces you to ask questions and make choices.
It gives you something you can show to and talk about with other people.”
- Tom and David Kelley, IDEO
Inoltre:
Prototipare e testare - rapidamente e iterativamente - per apportare continui
miglioramenti nell’idea da testare.
SERVICE PROTOTYPING Come si prototipa un servizio?

5. Lo stesso vale per i servizi.
SERVICE PROTOTYPING Come si prototipa un servizio?
Global Service Jam Rome 2017

6. Desktop walkthrough Roleplay
Desktop walkthrough Roleplay
Paper prototypingStoryboard

7. Global Service Jam Rome 2017
SERVICE DESIGN Come si prototipa un servizio?
Quando?

8. Global Service Jam Rome 2017
SERVICE DESIGN Come si prototipa un servizio?
“Build to think and test to learn.”
— Hasso Plattner Design School at
Stanford
Quando?

9. Global Service Jam Rome 2017
Caso di studio

10. Global Service Jam Rome 2017

11. Global Service Jam Rome 2017

12. Global Service Jam Rome 2017

13. Global Service Jam Rome 2017
http://bit.ly/lolhostel-video

14. Global Service Jam Rome 2017

15. Global Service Jam Rome 2017

16. Learn by Doing Kit 10 libri pratici per concretizzare le idee
Pretotyping (PDF)
Alberto Savoia
Pretotyping@work (PDF)
Jeremy Clark
Validating product ideas
Tomer Sharon
Disrupt
Luke Williams
Sketching User Experience: The Workbook
Greenberg, Carpendale, Marquardt, Buxton
Value Proposition Design
Osterwalder, Pigneur, Bernarda, Smith, Papadakos
Partire leggeri, Il metodo Lean Startup
Eric Ries
The Field Guide of Human Centered Design (PDF)
IDEO.org
The Back of the Napkin
Dan Roam
Understanding Comics
Scott McCloud
Global Service Jam Rome 2017
SERVICE DESIGN Come si prototipa un servizio?

17. GRAZIE!
domande?
Global Service Jam Rome 2017
SERVICE DESIGN Come si prototipa un servizio?