Social media has become a very crowed street. With your brand wedged between ice buckets, a white and gold dress and the latest sports update the challenge is standing out and you have a split second to do it. Our content streams are are relevant to time, this decreases the chance of even having that opportunity. Not only do we have to get their attention, we have be there at the right time. Here are a few things that can be easily applied to start the getting more traction on your content.

1. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
Standing out from the crowd. 10 tips to make your content go further.
March 2015 - Prepared by Clive Primrose

2. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
• Social media has become a very crowed street.
• With your brand wedged between ice buckets, a white and gold dress and
the latest sports update the challenge is standing out and you have a split
second to do it.
• Our content streams are are relevant to time, this decreases the chance of
even having that opportunity.
• Not only do we have to get their attention, we have be there at the right
time.
• Here are a few things that can be easily applied to start the getting more
traction on your content.
Introduction
2

3. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
#1
3
Continuity and consistency build the audience
Try get 1,000,000 views over 10 pieces of content rather than on 1
1 hit wonders are a thing of the past

4. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
#2
4
Build the story
Getting attention once is great. Getting it again and again is better.
Create a story and keep building on it.

5. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
#3
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An image can tell 1,000 words
Don’t just use an image because they get more views.
Tell the story, add text, get creative and be unique.

6. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
#4
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Make video for your audience
It might be 5 min long but who actually watched all of it? Hook the audience in 5 sec and get
them to watch more. Keep it short and sweet, people are most likely browsing on their mobile.

7. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
#5
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Why did you show that to me?
If you are going to get their attention for even 30 seconds,
make sure the audience see some value in your message.
Promotions and discounts don’t count.

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#6
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Perceived value
The amount of time someone spends on something is directly proportional to
the perceived value in it. Connect with the audiences interests.

9. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
#7
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Getting the share
Ask your self, “Why would my audience care to share this”?
Crack this and your content will go far.

10. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
#8
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Find that theme
Your audience don’t care to get the latest product info everyday. Create themes that
resonate with the audience and have a strong positioning to the brand and product.

11. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
#9
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Feed the monster
Now that you have started the content you have a monster to feed. Make sure your
plans are scalable and that you have the resources to continue for a long time.

12. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
#10
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Why are you doing this?
Set out the role of each channel you intend to use.
Give each a purpose and a business objective.
This steers everything. A business objective is more the $.

13. @Clive_Primroseae.linkedin.com/in/cliveprimrose/en
Hope you found this useful
Feel free to follow me on Twitter and connect up on LinkedIn - Details are on the bottom right.
Clive Primrose
Digital Specialist