5. Use Your EarsBut Don’t Forget toOpen Your Mouth Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/
6. Watch Your Brand Vigilantly Photo via mattimattila: www.flickr.com/photos/mattimattila/3299901660/
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8. What Should You Be Listening For? Keywords you use on your website or in your analytics Mentions of your organization Products you sell Your executive director or a figurehead’s name Special events you’re running Causes you support Campaigns you’re managing Competition or others in your industry Source: NetWitsThinkTank
9. Where Should You Be Listening? Twitter Search Social Media Fire Google Alerts Google Blog Search TechnoratiBlog Search Digg
12. How Should You Respond? What did they say well? What did they miss? Answer questions What are other people saying? How does it apply to you? Look forward Look backward Source: Beth Kanter, Listening Literacy
13. Measure It! Google Analytics Facebook Insights Flickr Pro Account YouTube Insight Search.twitter.com BackTweets.com Twitterholic.com Twinfluence.com Twitalyzer.com Twittercounter.com Photo via pinksherbet: http://www.flickr.com/photos/pinksherbet/3206805049/
14. What Next? Do we have to respond to EVERY brand mention? How much time does it take each day to do this? What’s the best way to handle negative comments? Ignore or engage? How does one person manage all of that information? How do we keep track of what happens after someone responds? Who should respond to brand mentions? What should they say? How will we know if all of this is making a lick of difference? Source: NetWitsThinkTank
15. Next: Refine your listening skills Make it clear you are listening Talk with people Promote your followers, friends, supporters & donors Share relevant information Source: NetWitsThinkTank
16. Let’s Get Started! Photo via hryckowian: www.flickr.com/photos/hryckowian/2602363529/