1. Podcasting – Part of a
Smart Content Marketing Strategy
©2009, Oracle Digital

2. Why do podcasting? Podcasting can be a great link building strategy for websites. It can help
you attract search engines and it can help you provide information to a hungry audience. The
info you share could help you lead listeners/readers/view toward the “buy now” button on your
website.
What is Podcasting?
A podcast is a broadcast of some sort of online media. It can be done as an audio broadcast or
a video broadcast. You can even turn PowerPoint presentations into podcasts. It can often be
viewed live, for great impact, such as a webcast or webinar. But it can also be syndicated for
people to download later on — increasing your audience and giving you great opportunities for
link building and email list building.
You’ll get customers through text content. But you’ll attract more customers by doing content
marketing via a number of mediums. If you need help creating digital content, your SEO /
marketing company can help you in this regard.
Boost Your Online Exposure
Sharing information with your online audience brings value and increases your online
recognition. You can bring value from a relationship building standpoint and from the
perspective of search engine optimisation as well as authority building. Every bit of content that
you publish online — whether it’s written content, a video, an audio file, etc — has the potential
to draw traffic and rankings to your website now and in the future. Podcasts are great ways to
recycle old content as well. A great blog post or article can be presented in a podcast format so
that you can get more out of great content you’ve produced.
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3. Here are some tips to help you with your podcasting:
Create buzz before a broadcast. Get people interested in attending (when it’s a live
event) and downloading if it’s something you’re making available as a download. Social
media is a great tool in this regard.
Capture contact info. Consider having people opt in to your newsletter to gain access to
your podcast. This opens a door to future marketing opportunities.
Get help getting creative. Investing in assistance or tools to help you create great
content for a podcast could provide great ROI.
Do a post-mortem. After you do a podcast of any sort, analyse what went well and what
could be improved for future. The process will be very revealing in terms of what your
customers want and which methods drive great SEO value.
There are a lot of different ways to generate interest and SEO with your content. Creative
content marketing methods could provide you with great marketing, relationship-building and
link building benefits.
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