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Boxed SEO Packages Don’t Work Your Business Needs a Customised SEO Plan

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Boxed SEO Packages Don’t Work Your Business Needs a Customised SEO Plan

  1. 1. Boxed SEO Packages Don’t WorkYour Business Needs a Customised SEO Plan ©2009, Oracle Digital
  2. 2. Some companies offer a gold, sliver, and bronze boxed offering of SEO packages. Whilethis approach might seem like a simple and cheap SEO method to improve the trafficlevels of your website, here’s why they typically don’t provide very much value:Lack of SEO ResearchLittle research is done with SEO packages that aren’t customised. Your website needsa focused and strategic approach based on your business, your objectives, and thewants and needs of your customers and prospective customers. For many off-the-shelfSEO packages, you’re simply given a questionnaire to fill out so that the SEO companyhas a few keywords to focus on. This doesn’t work. Sure, you may think that to besuccessful you need to rank for #1 on Google, Yahoo!, and Bing for specific keywordphrases but it’s not always possible to do that in a short amount of time. A customisedSEO package will look at your market, your competition, your existing online trafficlevels, and your goals and find a way to help you. Depending on your industry, yourinitial desired keyword phrase might not be the best strategy for you but research andexperience in the search engine optimisation space can result in a workable plan that issuitable for your needs, objectives, and market.Zero SEO StrategyAn SEO strategy needs to be ongoing. SEO packages that are ‘off the shelf’ typicallyinvolve a single set of activities. When they’re done, the SEO company moves on. Acustomised strategy results in collaboration. By collaborating with you, your SEOspecialist can make an initial plan and then test how it’s working out. Then, tweaks andadjustments can be made based on those results. It will require more than just a few©2009, Oracle Digital Page | 1
  3. 3. keywords and it’ll require a multi-layered approach to help you maximise the power ofthe internet and all it can do to help you grow and succeed in business.Sure, buying some things off the shelf can provide some results but in terms ofcreating, maintaining, and maximising your online presence, a customised plan is whatwill help you most. Call us on 1300899851 for expert and customised SEO offerings thatwork with your objectives and customers in mind.©2009, Oracle Digital Page | 2