We have methods, systems and software; we have books, blogs and white papers—all of which helps us produce well-articulated content and manage the how, when and why of engagement for effective content marketing tactics. In this session, though, we’ll take a fresh look at web content by seeing it through the eyes of the user, and we’ll discuss methods of improving users’ experience by employing simple and effective psychology alongside common-sense SEO. We’ll also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I’ll show you how to engage your target audience sustainably, measure results, and enable you to face the challenge of creating content that people actually care about.

1. NO ONE CARES
ABOUT YOUR CONTENT
(YET)

2. @cliffseal
#wcchs
#noonecares

3. WHAT ARE YOU
TRYING TO SAY?

4. CONTENT IS LIKE
CONVERSATIONin structure and assumptions.

5. PERSONALITYis the key.

6. NEGATIVE
WEIBULL
DISTRIBUTION.

8. Clearly communicate your value
proposition within
10 SECONDS.

10. Your first impression is made in
1/20TH OF A
SECOND.

11. GROK YOUR
USERS

12. PERSONAS ARE
PEOPLE, TOO.

13. Focus on where
YOUR CONTEXTS
OVERLAP.

15. Always be a
MEMORABLE
PLEASURE.

16. Guide users to a
MUTUALLY
BENEFICIAL
ACTION.

17. YOU'RE GOOD.
GET BETTER.

18. Run
TRUE
EXPERIMENTSand understand basic data analysis.

19. BEING WRONG IS
AWESOME.

20. WHAT ABOUT
SEO?

21. SHUT UP AND
GIVE ME BULLET
POINTS.

22. 1. Say what you mean, quickly.
2. Be honest and figure out
why anyone would even care.
3. Use your ignorance to learn.

23. SOMEONE
MAY PERHAPS
CARE
ABOUT YOUR CONTENT