Ready to start charging for building sites in WordPress? Welcome! WordPress has a great community, and there are endless resources available to you (both free and paid). You’ll be making clients happy in no time. In my five years of WordPress development, I’ve made my share of mistakes, and fixed my share of other developers’ mistakes as well. In this session, I’ll share tips on becoming a better WordPress consultant, and on empowering clients with WordPress. Bad or lazy development practices set your clients up for failure, because other developers have to start over when they inherit your work—or, worse: the client’s site breaks and you’re not around to fix it anymore. You can do better. This session is for you if: - You know know HTML/CSS, are somewhat proficient in PHP and JavaScript. - Almost all of your projects start with existing themes. - Almost all functionality in your projects come from existing plugins. - You’re working with budgets under $10,000. Let’s build a better web together!

1. Design& Development
Getting Started

2. @cliffseal

3. THIS IS
FOR
YOU
IF
Good
HTML,
CSS
Decent
Javascript,
PHP

4. THIS IS
FOR
YOU
IF
Your Projects
(Mostly) Existing
Themes & Plugins
Under
$10K

5. SOON

6. START
DEFINING
“DESIGN”
Step 1

7. ORCONSULTATION DEVELOPMENT
IS IT THEME
?

8. PICK
BETTER
THEMES
Step 2

9. USE
PLUGINS
CORRECTLY
Step 3

10. RATING DATE
VET PLUGINS BY
DOWNLOADS

11. DOING IT RIGHT™
if ( !needed_plugin() && is_known($how_to) ) {
// Do it yourself!
$plugin = New custom_plugin();
}

12. FORGET THE
BUILT-IN
EDITOR
Step 4

13. HELP
YOUR
CLIENTS
Step 5

14. ARE YOU
WRITING CODE?

15. THEN WRITE
AWESOME CODE*
*see: poetry

16. CHILD
THEMING
& PLUGIN
BUILDING
Step 1

17. UNDERSTAND
CORE
CONCEPTS
Step 2

18. USE NATIVE
FUNCTIONS &
APIS
Step 3

19. COMMUNITY
SHARES
TOOLS
Step 4

20. 10,000
HOURS
Step 5

21. WE ARE IN THIS
TOGETHER.

22. Thank you