Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
How To Use Your Website to Get Customers
1. Presented by: Jereme Wong, COO, clickTRUE
Is Your Website Just An Online Brochure?
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x
2. What Do We Do?
Think. Design. Build. Measure. Test.
• We are an online consulting firm, that help brand owners Strategize,
Design and Build captivating experiences for the Web.
• Specialising in Search and Social strategies, we boost up your
website visibility to attract relevant visitors. By delivering a
compelling onsite experience, we convert these visitors into your
customers.
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“Get Your Customers
Online!”
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Typical FAQs from new customers:
•What occasions do you have cakes for?
•Will my cakes still be fresh on delivery?
•Do you deliver next day?
•Do you do custom messages on cakes?
•What are your shipping options?
•Are your prices competitive?
25. #1 Identify Your Business Goals For Website
25
x
E.g. Our Website Needs to Meet The Following Business Goals:
• Cut down on telephone calls answering basic customer
questions by 60% by publishing better quality
information online
• Explain our unique selling proposition that is clearly
superior that our competitors
• Reach out to regional audience rather than just locally
• Explain to prospective customers how we have helped
existing clients quickly and easily
• Grow a relationship with a prospecting lead
31. Listing Down The Business Goals
• To update advertisers on the
latest news/events/products
• To start a B2B relationship
with the advertisers/agencies
• Generate sales leads
• To have some form of social
media presence
• To brand SPHM as a leading
publisher beyond just print
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Twitter feed
Blog feed
Other Social
Networks
Segmenting
Advertisers &
Readers
Home Page
Rotating tab with
the most relevant
information above
the fold
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Designed for Conversions
• Carefully placed conversion
buttons beside each of the relevant
section
• Upon clicking, a form will be
presented to capture customer data
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SimplyHer Magazine Subscription Campaign
Background:
SimplyHer was running a magazine subscription drive campaign,
offering subscribers a 12 or 24 months online sign-up option.
There were several traffic channels (SEM, EDM, Referral Sites)
providing constant stream of visitors to the landing page. However,
conversions was slow.
Optimising For Conversions
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Problem:
1.Landing page did not offer a
further glimpse into the
content offered in the
magazines
2.Both the 12/24 options were
placed side-by-side, not
emphasizing any preferred
option.
3.The CTA “Subscribe Now”
button is placed at the
bottom, and the colour of the
button is not striking at first
look.
Screenshot of Landing Page before our inputs
Optimising For Conversions
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Solutions:
1.Offer a preview of
the latest 3 issues’
headlines as pop-
up with mouse-
over
2.Prioritise the 24
issues option over
the 12 issues
option and price
savings are given
emphasis
3.The CTA button
placed above the
fold, and next to
options
Pop-up upon mouse rollover to reveal more details of content
Our Proposal For LPO
Conversions increased by 270%!!
43. Conclusion
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“Get Your Customers
Online!”
• We helped the client achieve ALL their business goals with the
revamped of their website.
• Using a customer-centric focus, users find the site much more
relevant and easy to navigate, hence increasing engagement
metrics.
• Always measure to validate the objectives.
For any website owners who want to GET their customers online, we are a team of Online Conversion Specialists that offers Search, Social Media, Analytics and Conversion Optimisation services. Unlike other consultancies, we look beyond your marketing goals by focusing on increasing your online conversions that will improve your business bottom-line.
Story of a tale of 2 airports.
So many of you have been to Jkt, and if you land in JKT, you would have checked into the Soekarno-Hatta airport.
Nice airport, no frills.
9.8 million questionnaires completed by airline passengers with over 100 different nationalities in 2009/2010, and covering more than 210 airports worldwide. The survey evaluates traveller experiences across 39 different airport service and product factors ... covering everything from check-in, arrivals, transfer through to departure at the gate.
With over 350 awards Changi Airport is the world's most awarded airport.
960M, with PAT of 227M.
Changi Airport is the seventh busiest international airport in the world. As at 31 March 2010,
Changi served 86 airlines operating 5,000 weekly scheduled flights and connecting Singapore to
200 cities in about 60 countries and territories around the world.
Airports takes a percentage of the profit from aircraft refueling, referred to as a flowage fee, aircraft parking fees, parking garage fees, passenger facility charges and managing the retail mall.
The above is a pretty typical example of what we can expect to find upon landing on many websites. Lots of text but little substance. A user who has questions is unlikely to find the answers on that landing page. It’s reasonable to assume that many users are in a hurry to order a cake at the last minute and if they don’t find the answers to their questions quickly they probably won’t stick around.
Internet opportunities in emerging Asia could reach approximately $80 billion by 2015.
