Creating an app for your business has immediate and long-term benefits, not the least of which is an incredible impact on your marketing ROI. Check out this presentation by our enterprise mobility experts to learn about the current state of enterprise mobility, what it takes to make your own app, and why doing so is a major business hack.

1. Enterprise Mobility
How & Why an App Will Help Grow Your
Business & Increase Your ROI

2. The State of Enterprise Mobility
Increase in brand perception by their target audience for brands
who develop an app10%
50%
Companies will have BYOD policies in place by 2017 and BYOD will
increase to $184 billion
Of CIOs think it will impact their business at least as much, if not
more than, the Internet 20 years ago67%
Of businesses don’t plan to hire someone especially for mobile -
doing so can set you apart as a leader85%

3. Apps vs. Mobile Sites
On mobile devices, people spend more time on the web via apps than they do
on direct browsers
Apps are more intuitively designed for devices than websites are, making
ordering and service requests easier and smoother for users than websites.
VS

4. The “Make Your Own App” Trap
Sites offering quick, easy and cheap apps by simply choosing colors &
adding menu items don’t work well for businesses wanting to build
loyalty. Here’s why:
Poor
functionality
Colors never
“exactly”
match your
brand
Poor integration
with native
device
capabilities
+ + =

5. Why Make an App for Your Enterprise?
• Apps increase customer loyalty, meaning they spend more money more
often. This means greater profit margins & a higher ROI on your marketing
spend
• Customized details on each of your customers
• Data revealing spending patterns, push notification responses, and how to
optimize your loyalty-building efforts.
• Ability to increase business during your off hours or off season by staying
in direct contact with your customers.

6. A Major Business Hack
• Creating an app lets you take
advantage of an advertising medium
that is constantly with your customer
and is highly trusted
• It’s a way to market that cuts through
all the noise of commercials, ads, and
perfectly polished images
• It’s a push notification, but it’s also a highly personalized,
friendly greeting that users actively select to receive. To
date, there’s really no other marketing tactic that can match
this.

7. Mobile Marketing Cost Comparisons:
• According to Center for Retail Management, 12% to 15% of the most loyal
customers produce 55% to 70% of all sales.
• 82% of loyal customers refer at least one more loyal customer
• Loyalty program members spend more money more often than other customers
• Loyalty programs on mobile apps are the most affordable for all business types.
1. Plastic cards cost approximately $0.50 each, and only 18% are active after six months
2. SMS texting plans cost at least $200 per month, and unwanted texts are annoying to
consumers. Push notifications are free after the app setup & are welcomed by
consumers.
NOTIFICATION SMSCARD
VS VS

8. Internal Enterprise Apps
• In addition to serving customers, you can create a network of
internal mobile app solutions that make your workforce and
management more effective and cost efficient
“We provide tools for lookup and sales effectiveness. We have a mobile app that many
of our agents use - they can take a picture of a car, for example, and they can upload it
and store it on our cloud storage through their BlackBerry.”
-Srini Koushik of Nationwide in a PwC report 14% increase in sales
Benefits:
75% increased productivity
16% less personnel costs
14% increase in sales
75%
16%
14%

9. Get in Touch
Ready to increase customer loyalty and drastically increase
your marketing ROI?
Call: 415-758-1522
Email: contact@click-labs.com
Visit: http://click-labs.com/enterprise-mobility/food-chains/
Office: 114 Sansome Street, San Francisco, CA, 94104
for a free consultation