14. Agent
We're going to harness artificial
intelligence to fundamentally
change how we interact with
technology with the advent
of intelligent agents, and
conversational interfaces
Cortana
Xiaoice
Zo
Services
We’ll make these same intelligent
capabilities that are infused in
our own apps available as open
programming interfaces, for
every developer in the world
Bot Framework
Cognitive Services
Cortana Intelligence
Applications
We’re going to infuse every
application that we interact
with, on any device, at any
point in time, with intelligence
Office 365
Dynamics
Infrastructure
We’re building the world’s most
powerful AI supercomputer and
using this infrastructure to tackle
AI challenges, large and small
Azure Machine Learning
Democratising AI – For every person and every organisation
16. Add more intelligence to your data strategy
2.5 billion
entities
148 million
users
1.5 billion
entities
500 million
members
120 million
monthly commercial active users
17. Connect to audiences Automation to drive
efficiency and reasoning
Personalisation and new
experiences
and cognitive
APIs
AI is creating an opportunity for marketers
19. In-Market Audiences
✓ Bing’s predictive intelligence identifies users who
have shown purchase intent signals within a particular
category, including searches and clicks on Bing and page
views on Microsoft services.
Custom Audiences
✓ Enables you to bring your own rich first-party customer
data into Bing Ads via your Data Management Platform
Remarketing in Paid Search
✓ Another opportunity to convert or engage with customers.
Reach new Audiences
+28%
CTR*
+48%
CVR*
*Source: Microsoft internal data; pilot performance data from verticals including Travel, Autos and Financial Services using “bid only” targeting on Bing owned and operated traffic, July 2017.
In-Market Audiences
20. An audience marketing
solution powered by the
Microsoft Graph and
artificial intelligence (AI).
Coming October 2018- The Microsoft Audience Network
22. HomeAdvisor chatbot example
Bot Services
✓ Azure Bot Service enables you to build chatbots that can scale
new services and help you provide better support to your
customers.
Bot Framework
✓ Bot Framework provides developers with the tools to create
intelligent bots that interact with users in a natural way.
Cognitive Services
✓ Cognitive Services enable your bot to see, hear, interpret and
interact in more human ways.
23. Results:
• Over 494k people have visited TasteFace to date and have spent 2.5
minutes, on average, playing with the content.
• The Campaign beat X-Factor to the top trending spot on Twitter.
• Within the first 6 weeks over 50k samples of Marmite - currently
132K.
“With TasteFace we are encouraging the British public to try Marmite, butter their toast
and discover their fate - are they lovers or haters? We know that some people have
written off Marmite in the past, so innovations like TasteFace, while fun, also serve a real
purpose, by encouraging people to give it a go.” - Philippa Atkinson, Marmite Brand
Manager, Unilever
25. Reasoning:
Predictive search and analytics- takes the guess
work out of marketing decisions.
Sales data, trend
reports, consumer
panel data, financial
reports, and more
Collect Customer
data and take it to
Cortana Intelligence
Microsoft’s search engine,
browser, offline web,
social, and other
platforms
Enrich data with
unique consumer
web and social
signals
Apply Cortana
Intelligence machine
learning
Improved
Actionable
Insights
Results
26. Connect to audiences Automation to drive
efficiency and reasoning
Personalisation and new
experiences
Bing can help you with this today