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Click Consult Reviews Top 5 Marketing TED Talks

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Quick Click Consult reviews and embedded videos of the top 5 marketing related TED talks. A top 10 run-down is available here: http://www.click.co.uk/blog/click-consult-reviews-top-10-viewed-ted-talks-marketing/

Veröffentlicht in: Marketing
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Click Consult Reviews Top 5 Marketing TED Talks

  1. 1. Click Consult Reviews Top 5 Marketing TED Talks WWW.CLICK.CO.UK
  2. 2. Click Consult reviews the top 5 most viewed marketing TED talks TED boasts that they are about ‘ideas worth spreading’ – and, at Click Consult, we have to agree. With such an abundance of material, however, it can be tough to know where to start. That’s why we’ve put together a guide to the most watched marketing TED talks.
  3. 3. 5. The Tribes We Lead – Seth Godin (1,704,897 views) Review: In the first of his two appearances in this list, Seth Godin discusses how an end to ‘mass market appeal’ through traditional marketing is leading to a rediscovery of one of human society’s oldest incarnations: ‘tribes’. The rise of the thought leader culture, he says, is giving rise to bespoke advertisement and even individuated products and bringing tribes back through the internet’s power of connection.
  4. 4. 4. How to Make Choosing Easier – Sheena Lyengar (2,009,094 views) Review: Sheena Lyengar uses her TED talk to discuss ‘choice overload’ using some fantastic and rigorous research to demonstrate that increasing the number of options do not necessarily equate to increased purchasing. Though dealing predominately with investment funds, her discussion of the ‘choice overload’ problem provides much food for thought for any marketer.
  5. 5. 3. How to Get Your Ideas to Spread – Seth Godin (4,678,451 views) Review: Seth Godin’s talk explains that as traditional media’s power of influence wanes in a world with innumerable options and too little time, that marketers need to focus their efforts and time on the creation of the ‘remarkable’. No longer, he explains, is it the best bet to appeal to the centre ground but to appeal to those consumers with otaku (an obsession), and allow them to spread your ideas for you.
  6. 6. 2. How to Start a Movement – Derek Sivers (5,350,801 views) Review: Siver’s How to Start a Movement is a fantastic mini-talk that allows you to witness the beginning of and flourishing of a movement in real-time, making the point that leadership is always about nurturing relationships, but how sometimes leadership can also be about following.
  7. 7. 1. Choice, Happiness and Spaghetti Sauce – Malcolm Gladwell (6,085,604 views) Review: Using an allegory about pasta sauce, Malcom Gladwell makes an impressive case for letting data drive marketing and product development decisions. Touching on the point that, while consumers are each individuals, they often fall into categories he also offers the idea that choosing the most popular does not necessarily give you the best results, but that by trying to fully understand consumers we can cater to desires that aren’t even reported.
  8. 8. At Click Consult, we’re always learning, always studying so that we are prepared for any eventuality for our clients. To see more of the top rated TED talks reviewed, visit our blog, or to find out what we can do to get your brand where it needs to go, contact us today.
  9. 9. WWW.CLICK.CO.UK EMAIL: hello@click.co.uk