ArtsMemphis is a nonprofit organization founded in 1963 that raises support for art and culture initiatives in Memphis. Their communication plan includes increasing their use of social media to promote the organization, tracking engagement, and establishing consistent content management. It also aims to create an online forum for arts groups, donors, and the community to share news, events, updates, and best practices. This will help ArtsMemphis better communicate with stakeholders and support the local arts community.

1. Communication Plan

2. About ArtsMemphis:
• ArtsMemphis is a nonprofit organization founded in 1963
• ArtsMemphis raises in support of art and culture for the city
of Memphis
• 95% of every dollar raised by ArtsMemphis is used to
support arts initiatives in the community such as: Africa in
April, Ballet Memphis, The University of Memphis
Department of Theatre & Dance, STAX Music Academy, just
to name a few…

3. ArtsMemphis
Communication Plan:
• Increased Use of Social Media
Applications
• Establishment of a Content
Management Plan
• Creation of an Online Arts Community
Forum

4. Increased Use of Social Media Applications
• Increase organizational exposure through increased use of
social media applications
• Track social media utilization and satisfaction results
• Implement procedure of content management through
social media applications

5. Establish a Content Management Plan
• Establish a content management to communicate
effectively and consistently
• Review and update content management plan as
needed

6. Create and Online Arts Community Forum
• Create an online, collaborative communication
environment to be used by arts groups, donors,
members and the community for the sharing of:
news and events, organizational updates, best
practices, etc.

7. References
(n.d.). Retrieved from http://www.artsmemphis.org/