Elie Casamitjana (RichCast) shared with us, in an interactive format, the great value of rich media. Through a practical example he showed us how to successfully create video content. Be sure to also read our blogpost: http://www.cleverwood.be/blog/2012/05/enriched-video-added-value-for-the-web/
4. 1. Making a Video 2. Online Video - today
Steps, tips and tricks New rules, new uses, new opportunities
Innovative video formats
Enriched
(ways of using)
video
4. Stepping into 3. Matching Corporate
video commoditization needs and Online Video formats
Innovative models available Practical examples
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
5. 1. Making a Video
Steps, tips and tricks
Enriched
(ways of using)
video
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
6. Making a Video
Before the shooting (what is the video about?)
Shooting Roles
Shooting Planning
Camera techniques
Post-production
Dissemination
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
7. Making a Video
Before the shooting (what is the video about?)
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
8. Making a Video
Before the shooting (what is the video about?)
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
9. Making a Video
Before the shooting (what is the video about?)
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
10. Making a Video
Shooting roles
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
11. Making a Video
Shooting planning
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
12. Making a Video
Camera techniques
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
13. Making a Video
Camera techniques
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
14. Making a Video
Post-production
Content Selection
Editing & Mixing
Animations & special effects
Integration
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
15. Making a Video
Dissemination
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
16. 2. Online Video - today
New rules, new uses
Innovative video formats
Enriched
(ways of using)
video
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
17. 42%
yearly increase
average daily unique viewers
44%
yearly increase
monthly number of video viewed
*Comscore 01/2012 statistics
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
18. Online Video
New rules, New uses, New opportunities.
Instant availability
Rich Media (video + text, slides, etc)
Qualified audience
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
19. Online Video
Many rich media video opportunities :
1. THE CONTENT
http://www.richcast.eu
http://www.youtube.com/watch?v=RS3iB47nQ6E
Information vs Emotion
http://www.youtube.com/watch?v=Ovn4uamNlSI http://www.youtube.com/watch?v=8B5W3752G-U
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
20. Online Video
Many rich media video opportunities :
2. AROUND THE CONTENT
Consumer vs Professional
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
21. Online Video
Many rich media video opportunities :
3. THE DISSEMINATION
Website
Blog
Social Networks
Live
Video platform (youtube, vimeo, etc)
Reach vs Targetting
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
22. Online Video
Many rich media video opportunities :
Video
Bluekey video
Animated video
Channel/playlist
Webcast (VOD or Live)
Webinar (VOD or Live)
Screencast
WebTV
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
24. Enriched
(ways of using)
video
3. Matching Corporate
needs and Online Video formats
Practical examples
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
25. Matching corporate needs and video
Video customers testimonials - Video success
Customer Reference stories - Man-in-street interviews- Video case
study
Product presentations - Live product launch –
Product and Service Promotions Commercials - Viral videos - Product reviews -
Email video
Corporate Communications Executive presentations - Staff presentations -
Corporate overview
Internal communications video - Company
Internal Communications results webinars - Health/Legal/Safety video -
Event/conference communications -
PR Support and Community Relations Employee orientation
Video press releases - Community relations
videos - Expert webinars
Training and Support Lecture capture webcasting - Expert videos -
Post sale support and maintenance videos
Event Follow up Event presentation video - Live event
webcasting - Round table sessions - Q&A
expert sessions
Content Marketing Video white papers - Tips & tricks’ videos -
Sectorial review - How to’ videos
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
26. Enriched
(ways of using)
video
4. Stepping into
video commoditization
Innovative models available
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
27. Stepping into video commoditization
Consumer oriented
Video Publishing
Professional
Video Production &Publishing
Easy Video production
Twitter:
#RichCast_
www.richcast.eu
@eliecasa
28. Thanks for your attention.
Questions?
Twitter:
Twitter:
#RichCast_
#RichCast_
#eliecasa www.richcast.eu
@eliecasa www.richcast.eu
Editor's Notes
Idea:Based on Audience and Objective of the videoIdeas OPEN brainstorming synopsis (2 sentences)
Synopsis example: “The mafia wedding”. John loves Mary since childhood, but she is now getting married with the mafia boss under false pretext. John knows this and tries to stop the wedding. He has to confront the mafia but in the end he wins and marries Mary.Scenario example: Scene 1 : at the church, the wedding is about to happenScene 2 : John is in the parking lot of the church and tries to get in the churchScene 3 : flashback to childhood of John and MaryScene 4 : John gets in the church and interrupts the weddingScene 5 : shoot out at the church
StoryboardThe storyboard is the translation of the scenes into concrete shots with the practicalities of the shooting added to it (e.g., shooting position, props, location,…). It is actually translating the scenario into images. So to come back to the mafia wedding, the first scene is “at the church” and the different shots can be :Shot 1 : medium shot : the mafia boss and Mary entering the churchShot 2 : wide shot : of the audienceShot 3 : close up shot : priest saying “Speak Now Or Forever Hold Your Peace”-------------------------Be detailed : try to be as detailed as possible. On a storyboard we make note of :(Show an example of Storyboard)Shooting location : where will this scene take place – for instance : swimming poolSetand props: for instance the mafia boss house, used props and accessoriesActorsAction : what the actors are doingDialogues : are generally improvisation, you can write down some basics indications but it is not necessary to write down the exact conversation.Sound / Music : what music you would like at this sceneCamera movement : close – medium – wide imageLength : the approximate length of the shotMake a Shooting plan : At the end of this phase you have to make a shooting plan. If scene 1 and scene 3 are at the pool, you can film them together. That is more logical. Afterwards we put them in the right order in the editing.
RolesDirector : coaches the actorsAssistant director : coaches the technical crew and follows the images on the screen of the cameraCameraman/woman : handles the cameraSound engineer : takes care of the sound with the “boom” (perche)Script : very important role (!). The Script is responsible to write down which shots have been filmed and if they are ok or not. It is important for the editing step and this has to be done very precisely.Props and Set : responsible for the props and accessories that are necessary for the scene.Location hunting : responsible for finding the best location for the next scene.Actors : principal and supporting
Don’t go over the axis : when filming a dialogue and showing close ups of the 2 speakers, it is important that the illusion is maintained that one person is on the left and the other person is on the right. To achieve this we draw an imaginary line between the 2 speakers. This is called the axis. And the camera should always stay on one side of the line.Avoid zooming : in order to make the editing possible it is important to shoot “clean shots”. This means that if you end a shot with zooming it will be difficult to paste another shot behind it. Continuity : you must always keep in mind what the different shots will look like after the editing. Also stay aware of details like actor A must be wearing the same t-short or props throughout the shots in a scene.Shots of 20 seconds : make it interesting. For instance do not film a conversation with a wide shot that doesn’t change for 4 minutes.Good image : the center of the screen is the weakest position. Try to avoid it. Try to place the subject on one of the 4 crosses you can see on this picture.Types of shots : close, medium, wideNever rewind : we do not want to lose our work
Explain also: How to put the camera on/offND1/ND2, How to take the camera off the tripod and put it backThe need to roll up the xlr cable (sound), How to perch (go fishing for the sound, boom not on screen, watch out for noises like the cable ticking against the boom, check the sound level on the camera)How to put camera straight (level), Going from one location to another (disconnect the camera from the tripod), roll up the cables,…
Nowthatwe have seen the differentvideo formats, let’sthink about the different areas itwouldbe use and which format fit best.