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E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean

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Cleverwood Belgium
Cleverwood Belgium

Presentation given by Olivier Beaujean (Cleverwood) on March 17th to the Solvay EMM / CEPAC students in the context of the Marketing courses.

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E-Marketing & Social Media Olivier Beaujean - Cleverwood
Playtime is OVER
Facebook is the new Google
BELGIAN SOCIAL MEDIA LANDSCAPE Facebook: 4 million Netlog: 3 million Linkedin: over 700.000 Seniorennet: over 200.000 Twitter: at least 71.500 Blogs: 1,5 mio blogs (decending) Flick’r: 4.000 members Youtube : over 700 000 videos
Resistance is futile
The WHOLE company
Corporate communication, reputation management.
Contact Centre, Consumer Services
3: MARKETING Build loyalty, inform, engage
TEAM & HR Collaboration, employer branding
BASICS works
Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate
Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Start listening
Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Set your targets
Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Go where your audience is!
Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Develop guidelines
Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Engage conversation
Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Don’t forget : State of mind !
Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Measure and follow-up
Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Are you on target?
Start Something NOW !
Thank You ! Olivier Beaujean Managing Partner Direct: +32 2 888 79 34 Mobile: +32 475 75 85 90 Twitter : @olbow Email: olivier.beaujean@cleverwood.be Cleverwood – Due des Pères Blancs, 4 – 1200 Brussels – Belgium www.cleverwood.be

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E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean

  • 1. E-Marketing & Social Media Olivier Beaujean - Cleverwood
  • 3.
  • 4. Facebook is the new Google
  • 5.
  • 6. BELGIAN SOCIAL MEDIA LANDSCAPE Facebook: 4 million Netlog: 3 million Linkedin: over 700.000 Seniorennet: over 200.000 Twitter: at least 71.500 Blogs: 1,5 mio blogs (decending) Flick’r: 4.000 members Youtube : over 700 000 videos
  • 7.
  • 8.
  • 10. The WHOLE company
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19. 3: MARKETING Build loyalty, inform, engage
  • 20.
  • 21.
  • 23.
  • 24.
  • 26. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate
  • 27. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Start listening
  • 28. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Set your targets
  • 29. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Go where your audience is!
  • 30. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Develop guidelines
  • 31. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Engage conversation
  • 32. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Don’t forget : State of mind !
  • 33. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Measure and follow-up
  • 34. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Are you on target?
  • 36. Thank You ! Olivier Beaujean Managing Partner Direct: +32 2 888 79 34 Mobile: +32 475 75 85 90 Twitter : @olbow Email: olivier.beaujean@cleverwood.be Cleverwood – Due des Pères Blancs, 4 – 1200 Brussels – Belgium www.cleverwood.be