Christelle Deliens, Social Media & SEA Consultant at Cleverwood, present an updated version of the tools to help the community manager to easily and efficiently manage different accounts and fan pages.

1. Cleverwood
FRIDAY SESSIONS
“ Community Management
Tools For Facebook
”
Christelle Deliens
Follow @Cleverwood
Use #FridaySession

2. OOROOK: FIRST FREE COMMUNITY
MANAGEMENT TOOL FOR FACEBOOK
FAN PAGES.

3. OOROOK: Installation
Easy installation in
2 clicks and less
than 30 seconds!
1
2

4. Oorook: Settings
Choose which
page to protect
and Oorook will
automatically
scan your fan’s
comments
Select language
for analysis
(English – French
only)

5. OOROOK: How it works?
Oorook will analyze up to 20 messages/day in the FREE version
Email notification when litigious content in posted on a Fan Page

6. OOROOK: How it works?
All the messages included the reviewed messages will appear here.
You can choose to delete a post, like it or open the discussion

7. OOROOK: How it works?
Limited statistics in the Free version. You
only have access in the “Moderation” part

8. Oorook Functionalities
Oorook will automatically scan your fan’s comments
Bad content can be automatically deleted (not in the free version),
Email notification for litigious content
Select Language for analysis (EN-FR only)
Customize your settings ( auto deletion, monitor pictures, videos… :
NOT in the FREE version)
Oorook can detect offensive language or spam, manage alterations,
variants and common misspellings
Thread reconstruction available
Page admin can reply to fan in the thread
Status uses different colours for intuitive reading
Application provides statistics and way to custom settings
…
The FREE version offers essential features and allows you to analyze up
to 20 messages per day

9. Oorook Functionalities

10. Oorook Functionalities

11. Oorook Functionalities

12. To summarize
The Oorook Business version:
Offers advanced functionalities like
the auto-deletion of bad content
the possibility to interact with fans from the moderation console
the possibility to export statistics
The Oorook Premium Version:
Fan’s questions identification from your wall. You can answer them in the tab
“to be answered”
Automatic deletion of posts and comments with critical status
Possibility to schedule your posts on your page’s wall (publish this post on this
given day at this specific time, multi publication for a same post…)
Statistics for fan’s activity and engagement
The Free Version:
The free version offers essential features and allows you ton analyze up to 20
messages per day

13. HYPER ALERTS: FREE EMAIL ALERTS
NOTIFICATIONS FOR FACEBOOK FAN
PAGES

14. What’s HyperAlerts ?

15. How to add an Alert?

16. Email notification setting

17. Email notification setting
You can add as many alerts as you like, and event multiple alerts for the
same page. Maybe you want an alert immediately, as well as a weekly report
of all activity.
The “own content” checkbox means comments and posts by the page
administrator. You will only get alerts on posts newer than one month.

18. Email notification
When you receive an alert, you
can click on “view whole post”
and you are redirected to the
conversation on Facebook
You can’t answer via the email
received or via the site

19. POSTLING: TOOL TO MANAGE YOUR
SOCIAL MEDIA PRESENCE

20. What’s Postling ?

21. Manage your brand: Add account

22. Manage your brand: Dashboard

23. Manage your brand: Stream (Twitter)

24. Manage your brand: Analytics
The Analytics Dashboard is only available to Postling Plus or
Postling Premium subscribers.
Functionalities:
• A graph showing the number of daily posts, comments,
reviews, and tracking results over time.
• An easy way to see the relationship between posts published
and comments or mentions.
• The total number of posts, comments, reviews, and tracking
results for the selected time period.

25. Manage your brand: Published Posts

26. Manage your brand: Drafts & Scheduled Posts

27. Manage your brand: Comments

28. Manage your brand: Reviews & Tracking
Postling allows you to track the reviews people write about your business
that are published on sites like Yelp and CitySearch. You can also monitor
the web in real-time or via RSS.

29. Email Notification
In the free version, you will receive a
daily digest containing all the
comments, reviews and tracking
results happened during the day.
When you click on “View all”, you are
automatically redirect into the
Postling interface.

30. What can we do with Postling?
Publishing all in one place
Schedule your posts in advance
Stay on top of comments
Know your stats
Connect multiple users to your accounts
Wake up to an email summary
Track your business and your competitors
Instant email alerts of comments

31. How to get a paid account

32. GRAPH-O-METER: FREE
COMMUNITY MANAGEMENT TOOL

33. What’s Graph-O-Meter ?
Graph-O-Meter is a free tool allowing you to check comments posted on fan
pages and see how often fans interact with your brand.
You can use it simply by login with your Facebook account

34. How it works?
1
3
2
1 You can easily see your fans growth since last connection
• Posts & comments by fans posted on the wall, links, photos, videos
2
• All the pages you administer have the same menu
3 You can choose to show statistics from last 1 hour,
12 hours, 24 hours, 7 days or 30 days

35. Functionalities
When hovering the mouse over the fan name, you can see how often a fan
interact on your fan page.
You can watch user profile, add a star, delete the post or open the
discussion into Facebook
Graph-O-Meter also allow you to export data in a .csv file

36. Functionalities
One of the best functionality of this tool: you can easily see which fan are
the most active on you fan page with this fans ranking.
Negative point: No email notification when someone post/comment on
your wall

37. Functionalities
With this publication dashboard, you can
easily post a text message with
• a photo;
• a link;
• a flash file
Possibility to target your post
You can also
choose to
schedule your
post

38. FACEBOOK: FEATURES
FOR FAN PAGE ADMIN

39. Switch Profile
Facebook now allow us to switch easily between
our profile and the page we manage by clicking on
“use Facebook as”. You can then act like if you have
a Facebook profile.
It means that now you can be notified when
someone like/post/comment your publication.

40. Friends & Comments notification

41. Email notification
instant notification by email for each comment/post published on the page

42. Moderation settings
You can add comma-
separated keywords to the
"Moderation Blocklist".
When users include
blacklisted keywords in a
post and or a comment on
your Page, the content will
be automatically marked as
spam.
Facebook will block
the most commonly
reported words and
phrases marked as
offensive by the
broader community.
• Possibility to add specific keywords to the blocklist.
• You can choose a level of profanity level (None, Medium, Strong)

43. HOOTSUITE: SOCIAL MEDIA
DASHBOARD

44. What’s HootSuite
HootSuite is a free social media dashboard.
It allows you to connect to multiple social networks from one website, as well as
launch marketing campaigns, identify and grow audience, and distribute targeted
messages across multiple channels.

45. How it works
1
2 3
1. Send/schedule message for one/multiple accounts.
2. Create your own monitoring dashboard. You can track specific content (profile,
search, keyword, list) on multiple platforms (Twitter, Facebook, LinkedIn, MySpace,
Foursquare, WordPress, etc.).
3. Pro options: publication management; analytics reports, assign tasks,
analyse your community members, etc.

46. Features
Strong publishing features with out-of-the-box analytics tracking (ow.ly).
Multiple platforms: computer, iOS, Android, Blackberry.
Language localization: English, French, German, Italian, Japanese, etc.
Analysis of connected
profiles and interactions.
Many features are free,
more are available for
PRO accounts.

47. Pricing: 2 Versions available

48. Cleverwood is your New Media
Consulting partner, providing
expertise, knowledge and
consulting services for Social
Media, Web, Mobile, Interactive
Television and emerging
channels.
And tweets down here
Summary over here
Thank You !
Christelle Deliens
Mail: christelle.deliens@cleverwood.be Pic’s will be here
Twitter: @christelle501
Slides will up be there
Cleverwood is a trademark of Fair Wood Ventures sprl/bvba