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Seo Mobile Friendly -

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Seo Mobile Friendly -

  1. 1. Mobile friendly What things I should know when building a site for mobile devices? Saraiva.com.br @cleomorgause
  2. 2. hello! I AM Cleo Follow me: @cleomorgause cleuza.silva@saraiva.com.br
  3. 3. 5W do Mobilegeddon When 21/04/2015 – Mobilegeddon update Who Google… as always Where Worldwide What Mobile rankings would differ for mobile- friendly sites Why Today, everyone has smartphones with them, constantly communicating and looking for information. Saraiva.com.br @cleomorgause
  4. 4. Mobile-friendly websites in search results Expanding our use of mobile-friendliness as a ranking signal More mobile friendly search results Saraiva.com.br @cleomorgause
  5. 5. More relevant app content in search results Begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed More mobile frindly search results Saraiva.com.br @cleomorgause
  6. 6. ““more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan” “ - Google Saraiva.com.br @cleomorgause
  7. 7. . Saraiva Mobile traffic 2013 2014 2015 Sessões 2014x2015 +89% 2013x2015 +356% Saraiva.com.br @cleomorgause
  8. 8. How do I start ? On a very basic implementation level, transitioning an existing desktop site to mobile entails using existing sections of content from the desktop site and organizing them in a mobile-friendly design pattern. ◎ Responsive ◎ Dynamic serving ◎ Separate URLs Saraiva.com.br @cleomorgause
  9. 9. Make it easy for customers. ◎Help your site’s visitors to complete their objectives. ◎Design your site to help make it easier for your customer to complete their most common tasks: from task conception, to visiting your site, to task completion. Saraiva.com.br @cleomorgause
  10. 10. Select a mobile template that’s consistent for all devices (i.e. responsive web design). “Using RWD enabled Baines & Ernst to optimise its site experience across different screen sizes without creating multiple websites. They noticed that visitors visited 11% more pages on their site per visit and mobile conversions grew by 51%.” - Google Case Study
  11. 11. Avoid!!! Mistake 1 - Forgetting their mobile customer. Don’t get caught in the trap of only creating a mobile- formatted site (one that looks pretty on mobile) because it stripped away all useful functionality. Mistake 2 - Working in isolation rather than looking around for inspiration. Check out other sites in your space or your competitors for inspiration and best practices
  12. 12. GWT seu lindo!!! Saraiva.com.br @cleomorgause
  13. 13. Make some tests Saraiva.com.br @cleomorgause https://www.google.com/webmasters/tools/mobile-friendly/?hl=pt-BR
  14. 14. Make some tests Saraiva.com.br @cleomorgause https://developers.google.com/speed/pagespeed/insights/
  15. 15. Sources and references ◎ https://moz.com/ugc/seo-kpis-to-track-with-google-analytics ◎ https://www.google.com/webmasters/tools/mobile-usability?hl=pt- BR&authuser=1&siteUrl=http://www.saraiva.com.br/ ◎ https://support.google.com/webmasters/answer/6101188?authuser=1 ◎ https://developers.google.com/web/fundamentals/ ◎ http://searchengineland.com/google-clarifies-the-mobile-friendly-algorithm-will-roll-out-over-a-week- be-a-yesno-response-more-217399 ◎ http://googlemobileads.blogspot.com.br/2012/09/mobile-friendly-sites-turn-visitors.html ◎ https://www.google.com/webmasters/tools/mobile-friendly/?hl=pt-BR ◎ https://support.google.com/adsense/answer/6196932?hl=en ◎ https://moz.com/learn/seo/page-speed ◎ https://webmasters.googleblog.com/2015/02/finding-more-mobile-friendly-search.html ◎ https://developers.google.com/app-indexing/introduction?utm_source=wmc- blog&utm_medium=referral&utm_campaign=mobile-friendly#technical-requirements ◎ http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop- 220369 ◎ https://developers.google.com/webmasters/mobile-sites/#cost ◎ http://www.practicalecommerce.com/articles/83483-SEO-Google-to-Make-Mobile-friendly-a-Ranking- Signal ◎ https://www.icloud.com/keynote/000pMOF_PJpPtARJk-TPoHqpg#Apresenta%C3%A7%C3%A3o ◎ https://www.thinkwithgoogle.com/case-studies/baines-and-ernst-responsive-web-design.html ◎ http://www.searchmetrics.com/knowledge-base/mobile-ranking-factors/ Saraiva.com.br @cleomorgause
  16. 16. thanks! ANY QUESTIONS? Saraiva.com.br @cleomorgause

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