Social media is an essential marketing and public relations tool for any business or organization. Learn how to effectively utilize platforms such as Facebook and Twitter in your marketing campaigns.

1. Social Networking& New Media Clayton Kraby

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4. BENEFITS OF SOCIAL MEDIA Low Cost & No Cost Build relationships with your customers Become a Thought Leader in your field Make it easy for your customers to spread the word Generate traffic to your store, event, or website

5. Good news travels fast. Bad news travels faster

6. Vincent Ferrari called AOL to cancel his membership. It didn’t go well. He recorded it and put it on his blog. It ended up on YouTube. Then the Today Show. Then the New York Times and thousands of websites.

7. The AOL Customer Service representative was fired. LOTSof bad publicity. Thousands of customers left.Thousands more likely decided not to go with AOL. AOLfined $1.25 million by the State of New York for these practices.

8. Why can't you get good service in [ ]? 1. I was at [ ] Lumber the other day close to an hour with 3 things on my list. NOT 1 person asked if I needed help. I was all over the store looking for these items. After getting put out by the lack of service, I put everything back that was in my cart and walked out. UGH! 2. Was at [ ] with a friend the other night. After 10 min of waiting for service I walked up to the waitress station and asked if I could get drinks and menus...The waitress looked at me like why are you bothering me? Can't you see I'm busy visiting with the bartender. UGH! 3. At [ ] Eye Care I got called 3x by the DOCTOR making sure I had enough money to pay for my appt. Cash or debit card only...are you kidding me? Definitely cancelled my appointment and won't ever go back...

9. SOCIAL MEDIA MYTHS

10. MYTH #1: The Medium is the Message SOCIAL MEDIA MYTHS

11. MYTH #2‘Let’s createa viral marketing campaign’ SOCIAL MEDIA MYTHS

14. (Population of USA = 307,006,550)

15. MYTH #3We don’t need it SOCIAL MEDIA MYTHS

16. MYTH #4I don’t have the TIME SOCIAL MEDIA MYTHS

17. MYTH #5We can hire it out SOCIAL MEDIA MYTHS

18. SOCIAL MEDIA MYTHS

19. HAVE A STRATEGY Provide Valuable Content Develop Relationships Attract Customers

20. Be Remarkable Get permission to tell them more Tell it to those who care They will tell others

21. Know Your Audience Who are they? What do they care about?

22. Have A GOAL In Mind Web Traffic Event Attendance New Customers Program Participation/Awareness

23. 80/20 rule 80% should be beneficial for your fans: helpful articles, exclusive details, personal interaction, etc. Only 20% should be promotional

25. Great features for businesses & groups Over 70% of US internet users are on Facebook 2nd most visited website(behind Google) 750 million active users (US Population = 307 million)

26. 3rd Largest Population (behind China and India)

27. Create your fan page Start the conversation Expand your fan base Analyze and optimize

28. Create your fan page

29. vs Profile Page ‘Fans’ No Fan Limit Visible to Anyone For businesses, products, celebrities, groups, etc. ‘Friend’ Requests Friend Limit Visible to Friends ONLY for people

30. www.Facebook.com/FacebookPages Click on

32. ADD PAGEINFORMATION Descriptions Location Contact Information Websites Location Map History Mission Statement

33. PHOTOS 180 x 540pixels Utilize photos at top of profile (^ Position your thumbnail)

34. UTILIZE APPS Allows use of HTML code Create landing pages Encourage ‘Liking’ Static HTML: iFrame Tabs

35. Start the conversation

36. Know your business What is your unique voice? What value will you offer your fans? Know your audience What content are they interested in? What would engage them? Know your goals Raise awareness? Increase sales? STRATEGY

37. WRITING POSTS 3 – 4 times a week Be informal Keep it social 20 80

38. make announcements share news invite feedback

39. mention others in posts UTILIZEFEATURES ask questions share links

40. HAVE FUN

42. NEGATIVE FEEDBACK

43. Expand your fan base

44. INFORMYOURCONTACTS

45. SOCIAL PLUGINS Like Button Comment Box Activity Feed

46. MARKETYOURPAGE

47. VANITY URL facebook.com/nike Pages with more than 25 fans can set up vanity URL Go to facebook.com/usernameand ‘Set a username for your Pages’

48. Use Facebook Ads Target by interests & demographics Pay per click or per impression Set a lifetime or daily budget

49. Analyze and optimize

50. INSIGHTS

51. Questions?

52. For Business FOR BUSINESS

53. Easy to use Increased Exposure Share links, photos, & more

54. Follow– To subscribe to a Twitter account Tweet– Individual message RT or Retweet– Reposting another’s account Trending Topics – Most discussed terms

55. @username – Your public Twitter name and URL Hashtag – Using a # symbol before a term Shortned URLs – Shorter URLs save characters

56. 140 Characters ‘Micro-blog’ Tweet from phone or computer

57. Post tips, advice, and articles Give customer service &technical support Reach out to your customers

58. Be informal & friendly Listen for feedback andrelevant conversations Follow others, mention othersretweet, and use hash tags

60. TWITTERSTATS

61. Any Questions?

63. More than 2 billion views per day 35 hours of video uploaded every minute More video uploaded to YouTube in 60 days than the three major US television networks created in 60 years

64. Why YouTube? Easy & Cheap to Create & Upload Gives your business a personal touch Allows for greater interaction with your target audience

65. What to post Podcasts & Interviews Product/Service/Site Tours How-To Videos

66. Best Practices Keep it short (1 – 3 minutes) It doesn’t have to be professional quality Share it on your website, FB, Twitter, etc.

67. Review Stats

68. BLOGS

69. Wordpress.com vs Wordpress.org Platform is free Limitless Templates & Customization

71. No software to download No HTML knowledge needed Easy to create & maintain

72. www.ThemeForest.net

73. QUESTIONS?

74. So How Do You LISTEN? (to other people’s private conversations without being creepy)

75. So How Do You LISTEN? Most online conversations are searchable!

77. You can use the Facebook Search tool to find out if anyone mentioned you

78. www.Google.com/alerts Check on Competitors Search broad topics

79. See Also:

80. Finally, you have to be willing to RESPOND

81. Address customer concerns and issues Make changes in response to customer feedback Let them know changes have been made Reward good customers

82. Social Networking& New Media Clayton Kraby THE END