The slides from my talk at BlogWorld NY 2012 on Social Media ROI, where I discussed how "baselines are not just for tennis", how to define your "Champagne Moment" and the importance of SMART objectives. I also highlight my favorite SMROI people (@avinash, @thebrandbuilder, @cspenn and @chuckhemann), tools (GoogleAnalytics, @argylesocial, @awesm, @rowfeeder and @cyfe) and favorite hashtag (#measure).

1. CLAY HEBERT
@clayhebert
clay@tribeswin.com
#SMROI

11. Profit gained - Cost
Cost
x 100

12. $300 - $50 - $30
$30
x 100

13. 900%

15. ?

28. MOMENT

31. Are you
covering him?
Don’t worry.
Our Twitter
followers got him.

32. MOMENT

33. S
M
A
R
T

34. Specific
Measurable
Actionable
Realistic
Timebound

35. Increase /
Decrease _____
By _____
Over ______

36. Increase sales on
underarmour.com
by 20% over the
next 6 months

37. Increase sales in
Whole Foods
retail stores by
30% over the
next 12 months

38. Decrease
customer service
costs by 25%
over the next
24 months

40. Communication Tools

41. YOUR
TURN

42. @bbqnyc

43. Julia Roy
@juliaroy

45. Promo Code:
BLOGWORLD
$15 off

46. Increase /
Decrease _____
By _____
Over ______
#SMROI

47. PEOPLE

48. Avinash Kaushik
@avinash

50. Olivier Blanchard
@thebrandbuilder

53. Christopher S. Penn
@cspenn

55. Chuck Hemann
@chuckhemann

56. TOOLS

57. GOOGLE
ANALYTCS

60. ARGYLE
SOCIAL

61. AWE.SM

62. ROW
FEEDER

63. CYFE

64. #measure

65. Q&A

66. CLAY HEBERT
@clayhebert
clay@tribeswin.com
#SMROI