The document summarizes and analyzes 5 different murals located in Malaysia. It provides background information on the artists and descriptions of the murals. The murals use concepts like non-verbal communication, perception, feedback, attention and space to convey various messages. The first mural by Ernest Zacharevic in Penang depicts a rural village to promote a company's "kampungku" slogan. The second by Muhammad Iqbal Ridzuan in Shah Alam warns against hollow values through a boy being sucked into a black hole. The third by Abstrax Jingga in Klang pays tribute to two rival politicians. The fourth by Hazel Ong uses 3D techniques to transport viewers through futuristic,

1. E F F E C T I V E
P U B L I C
C O M M U N I C A T I O N
F C O M 0 1 0 2
KIING KIU CHUN | LAU CHIN SHENG |
CLAUDWIE TAN | QILA HUSIN | SHAM
ZHEN WEN | KHAIRUL JEFRI

2. A N A L Y S I N G
3
M U R A L
P A I N T I N G S

3. K A M P U N G K U
b y
E A R N E S T
Z A C H A R E V I C
J A L A N G E R E J A

4. A R T I S T & H I S B A C K G R O U N D
E R N E S T Z A C H A R E V I C
• 27 years old.
• Born in Europe.
• Well-known for transforming the
streets of Penang with his series of
interactive murals.

5. A B O U T T H E M U R A L P A I N T I N G
• Massive 21m x 25m mural spanning over six storeys high of Wisma
Allianz.
• Completed in two weeks’ time (3rd April – 16th April)
• Especially commissioned by Allianz General Insurance Company to
reach out the rural community via its new catching phrase
"kampungku”.
• Ernest went all the way to the rural area of Sarawak to look for
inspiration for this mural.
• A symbol to remind people of home.

6. E F F E C T I V E P U B L I C
C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N
Sleepy face of the kid and the sleeping cat shows
the coziness in the village.

7. 2. P A S S I V E P E R C E P T I O N
Peaceful village Flood

8. 3. I N T E R C U L T U R A L C O M M U N I C A T I O N
Mural portraying a Malay village scene drawn by an
European Artist

9. 4. C O N N O T A T I V E M E A N I N G
Kampung reminds them
about their hometown.
K A M P U N G =
H O M E T O W N
In Google Translate,
For Malaysians,

10. 5. P O S I T I V E C O N N O T A T I O N
V S

11. V A C U U M
b y
M U H A M M A D
I Q B A L
R I D Z U A N
L A M A N S E N I 7
S H A H A L A M

12. A R T I S T & H I S B A C K G R O U N D
M U H A M M A D I Q B A L R I D Z U A N
• Contestant of an urban art
competition held by KHZNH
Studio and Shah Alam City
Council (MBSA) at Seksyen
7.
• Currently still a student.
• Often post his illustrations
on his Facebook account.

13. A B O U T T H E M U R A L P A I N T I N G
• Drawn on 16th May 2014.
• Message behind its name “Vacuum”:
Don’t be sucked in by the hollow pretentious physical values of
life.
• A part of transforming the back alley of Shah Alam Seksyen 7 which
used to be dark street to an open space that adds liveliness to the
community.

14. E F F E C T I V E P U B L I C
C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N
Body of the
individual is
elevated
Basic
emotion of
being
shocked and
surprised

15. 2. I N T E R P R E T A T I O N
( P E R C E P T I O N P R O C E S S )
INTERPRETS
TITLE
“VACUUM”
MEANING
PORTRAYED
IN MURAL
RELATION-SHIP
BETWEEN

16. 3. F E E D B A C K
FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA

17. 4. F I R S T I M P R E S S I O N
While observing the mural, you will initially feel scared
seeing the little boy being sucked into the huge black hole.

18. 4. P A S S I V E P E R C E P T I O N
IF YOU
CONTINUE TO
OBSERVE THE
MURAL
BECOME
AWARE
THROUGH
SENSES
FEEL AS IF
YOU ARE
GOING TO
BE SUCKED
INTO THE
HOLE
AND

19. M A L A Y A H E R O
b y
A B S T R A X
J I N G G A
F A D H I | M E D E A
K L A N G R I V E R

20. A R T I S T S & T H E I R B A C K G R O U N D
A B S T R A X J I N G G A
• A street art group formed in 2008.
• Founded by:
a) Mohammad Fahmi Fadhi (32), a graphic artist
b) A street artist who wants to be identified as Medea
• ABSTRAX JINGGA aim to convey stories, create relationships,
aspire and inspire the younger generation through
representation of their creative art.

21. A B O U T T H E M U R A L P A I N T I N G
• 10 meter long.
• Painted in October 2012.
• Completed in one week.
• A portrait of two arch-rival politicians in Malaysia; Tun Dr.
Mahathir Mohamad and Nik Abdul Aziz, to honor both of
them.
• A symbol to remind both politicians’
contribution to the country.
• Inspired by Barrack Obama’s “Hope”
graphics during the 2008 United State
Presidential Elections.

22. E F F E C T I V E P U B L I C
C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N

23. 2. P A S S I V E P E R C E P T I O N
V A N D A L I S M
N O T
R E S P E C T I N G
P O L I T I C I A N

24. 3. F E E D B A C K
P O S I T I V E
F E E D B A C K
N E G A T I V E
F E E D B A C K

25. 4. S E L E C T I V E A T T E N T I O N
VS
SUPPORTER OF PAS SUPPORTER OF BN

26. 5. S P A C E
SPACE – showing the arch-rival relationship between both leaders

27. R A P I D K L 3 D M U R A L
b y H A Z E L O N G & F R I E N D S
M A S J I D J A M E K L R T S T A T I O N

28. T H E A R T I S T S
FROM LEFT TO
RIGHT:
CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG
(3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist)

29. A B O U T T H E M U R A L P A I N T I N G
• Features a combination of props and realistic painting to give an
illusion of realism.
• Utilizes more than 4 viewpoints for the 3D effect.
The first panel starts with a
futuristic scene.

30. The scene then leads the viewer into an underwater sequence.

31. The underground water station brings the traveller back into a
forest city. And the last panel ends the series with a
prehistoric dinosaur rampaging into the train.

32. E F F E C T I V E P U B L I C
C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N

33. 2. F E E D B A C K
FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA

34. 3. F I R S T I M P R E S S I O N
Peaceful and happy scene A dinosaur attacking the LRT

35. 4. P A S S I V E P E R C E P T I O N
Some 3D props such as the red seat and railings, are able to blend
in well with the realistic mural painting.

36. 5. S P A C E
The girl holding a tablet
is standing two seats
next to the robot.
In an empty LRT, you
won’t normally go to sit
beside of a stranger.