WEF,Salesforce,Deloitte and Linkedin joint venture to build a platform connecting youth, social entrepreneurs, scientists, mentors, investors, regulators to jointly solve SDG global goals, create jobs and accelerate sustainable business growth.

1. Lausanne Basecamp 2019 | Lausanne, December 16-17
The Next Generation
for Global Change
Dominic Waughray, Maren Hjorth Bauer, Claudio Crivelli

2. SPEAKERS
DOMINIC WAUGHRAY
WORLD ECONOMIC FORUM
Managing Director
MAREN HJORTH BAUER
KATAPULT OCEAN
Chief Executive Officer
CLAUDIO CRIVELLI
SALESFORCE
Director of Innovation
& Transformation

3. ENVIRONMENTAL & SOCIAL
CRISIS ON THE RISE
DESPITE YEARS
OF ACTIVISM
Society is waking up.
Youth global movement
is turning frustration
into innovation.
TIPPING POINT
UNMISTAKABLE
FACTS
YOUTH DRIVING
GLOBAL MOVEMENT
2000+ IS BORN
ACTIVIST
THE SITUATION

4. THE TIME FOR
TALKING IS OVER.
AT THE RATE WE
ARE PROGRESSING
WE CAN NO LONGER
CONTINUE.”
TESTIMONIAL
MELATI WIJSEN
CO-FOUNDER | YOUTHOPIA
Indonesia

5. Youth creativity
and innovation
Momentum
in pockets
— But no mechanisms
to act together at
scale
Sustainable
Development Goals
provide framework
— But no guiding
platform to align
everyone to take
action
THE COMPLICATION
No efficient
global platform
to foster mass
participation and
the creation of
action groups
at scale

6. HOW DO WE BUILD A PLATFORM
THAT CONNECTS YOUTH, SOCIAL
ENTREPRENEURS, SCIENTISTS, MENTORS,
INVESTORS, REGULATORS … TO JOINTLY
SOLVE SDG GLOBAL GOALS, CREATE
JOBS AND ACCELERATE SUSTAINABLE
BUSINESS GROWTH?
THE QUESTION

7. UPLINK
THE NEXT GENERATION
FOR GLOBAL CHANGE

8. 4IR YOUTH
PART-
NERS
SDG
WEF
+ + + +
New purpose-driven ventures
for a sustainable world
THE ANSWER

9. Enabling the creation of
sustainable and mission-driven
businesses and jobs
Identify systemic roadblocks
and opportunities enabling
sustainable solutions to emerge
Connect Youth,
Entrepreneurs,
Investors, Scientists ...
Driving the engagement
of action groups globally
and locally
Platform committed
to solve SDG Challenges
World
Economic
Forum
COMMUNITY
OF ENGAGEMENT
UpLink
ACTION GROUPS
What is UpLink?
Q&A

10. THE UPLINK INITIATIVE
INTEGRATES THE MISSING
DIMENSIONS INTO THE
MULTI-STAKEHOLDER
CONCEPT OF THE FORUM.
PROF. KLAUS SCHWAB,
FOUNDER AND EXECUTIVE CHAIRMAN | WORLD ECONOMIC FORUM
UpLink Press conference launch at the UN, September 2019
UpLink will connect people on the
ground who have great ideas and that
don’t want to be only enthusiastic but
also co-owners and co-operators in the
realization of the SDG Goals”
Why is UpLink being created?
Q&A

11. Founding Partners
Designing and developing UpLink
with the support of United Nations.
General Public
Open platform for crowd engagement and
coordination of Action-Groups at scale.
Ocean Partners - UpLink 1st MVP
Public private platforms for action
on oceans.
Social
Entrepreneurs
Youth
Scientists Investors
Government
Representatives
Mentors
Forum’s
Global Shapers
Who is involved?
Q&A

12. 40%
As much as
40 percent of the ocean
is heavily affected by
pollution, depleted
fisheries, loss of coastal
habitats and other
human activities.
3B
More than
3 billion people
depend on marine and
coastal biodiversity for
their livelihoods.
200K
The ocean contains
nearly 200,000
identified species,
but actual numbers
may lie in the
millions.
Why start with the ocean?
Q&A

13. OCEAN
BUSINESS CASES

14. A WORLD WHERE A
THRIVING OCEAN IS IN
HARMONY WITH ECONOMIC
DEVELOPMENT
Maren Hjorth Bauer
OCEAN BUSINESS CASES
KATAPULT NORWAY

15. OVER 1000
OCEAN IMPACT
STARTUPS
Maren Hjorth Bauer
OCEAN BUSINESS CASES
KATAPULT NORWAY

16. COMBATING
ILLEGAL FISHING
THROUGH ARTIFICIAL
INTELLIGENCE AND
DRONES
OCEAN BUSINESS CASES
MOROCCO
ATLAN SPACE
Vessel
correlated
spd before
time before
dist before
---------
167 km
22.2 km
0.1hr
spd after
time after
dist after
87 km
22.2 km
0.1hr
GV-898429
Vessel unlicensed

17. Maren Hjorth Bauer
NEW INNOVATIVE PIGMENTS
AND FIBERS RESHAPING THE
FASHION INDUSTRY
DEVELOPING TEXTILES FROM
THE MICROORGANISM ALGAE
OCEAN BUSINESS CASES
UNITED ARAB EMIRATES
ALGALIFE

18. Annual Meeting 2020
Formal Launch
Ocean
Progress
SDI 2019
Announcement
SDI 2020
Update
SDI 2021
Update
New York
Sustainable
Development
Impact Summit
September 2020
Lisbon
UN Ocean Conference
2-6 June 2020
Davos
Annual Meeting 2020
50th Anniversary
21-24 January 2020
New York
Sustainable
Development
Impact Summit
September 2021
New York
Sustainable
Development
Impact Summit
23-24 September 2019
Press Conference
“Friends of Ocean
Action”
Leveraging
stakeholders, to set-up
action group operations
UpLink Action Groups
Launch of four SDGs
Exploratory Options
Food
Education
Gender equality
Forest/Biodiversity
Platform Preview
Official media
announcement
Ocean Action Groups
February - March
Launch of two-four action group
operations
Ocean Action Groups
Progress four-six action
group operations
UpLink Action Groups
Launch of all 17 SDGs
ROADMAP TO 2021

19. SHOUT OUT WHAT’S
MISSING, AND SHARE YOUR
PERSPECTIVE WITH US!
TALK TO US TODAY OR VISIT UPLINK.WEFORUM.ORG
WHAT’S NEXT?