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Photo: re:publica 2012
EVENTS/CONFERENCES
& INNOVATION
some observations, thoughts,
questions & ideas.
Claudia Brückner | ...
Photo: re:publica 2012
21st Century Mindset
Where are we right now?
Communication & Information
easy (& free) access to knowledge & information
realtime communication & exchange
Service vs. Product
Innovation via Services & Plattforms
Service vs. Product
Soundcloud Offices, Berlin | digitalmusicnews.com
New Ways of working
Co-Working, Collaboration, Generation Y
growing complexity
& wicked problems
Effects on the Event Industry:
/ Environment (Context/Surroundings)
/ Mindsets, Behavior & Expectations
of participants
Wh...
most Conferences are still
stuck in the Century of TV
Status quo Events
Conferences
fail, if they don't design
interactions.
(with participants needs in mind)
Photo: re:publica 2012
attende/
attende
attende/
sponsor
attende/
speaker
attende/
organizer
INTERACTION
Photo: re:publica 2012
attende/
attende
all together now
conference & camp
reducing distance between
artist and fan
Photo: Dieter Engler | a2n Camp 2011
„
“
Photo: Dieter Engler | a2n Camp 2011
Photo: Dieter Engler | a2n Camp 2011
Photo: Dieter Engler | a2n Camp 2011
Photo: Dieter Engler | a2n Camp 2011
Photo: Dieter Engler | a2n Camp 2011
Photo: re:publica 2012Photo: newthinking 2012
attende/
speaker
Photo: Gregor Fischer | Summit of newthinking 2012
Photo: Gregor Fischer | Summit of newthinking 2012
Photo: Gregor Fischer | Summit of newthinking 2012
Photo: Gregor Fischer | Summit of newthinking 2012
Photo: Gregor Fischer | Summit of newthinking 2012
Photo: re:publica 2012
attende/
sponsor
Quelle: newthinking
Quelle: newthinking
Quelle: re:publica
Quelle: re:publica
Photo: re:publica 2012Photo: newthinking 2012
participants/
organizer
Photo: tackle Service Design
Photo: tackle Service Design
Photo: tackle Service Design
Sketch: tackle Service Design
Video: raumlabor berlin
Photo: Gregor Fischer | re:publica 2012
Photo: Gregor Fischer | re:publica 2012
Photo: Anna-Lena König
Conferences
fail, if they limit
themselves to a certain
time & space
and divide analog/digital.
Photo: re:publica 2012
PRE- POST-EVENT
across TIME & SPACE
across CHANNELS /analog & digital
Quelle: SXSW
Quelle: SXSW
Quelle: SXSW
SXSW fm
Quelle: SXSW
SXSWorld Magazin
Quelle: SXSW/uberflip
„
“
Bureau Betak
Social Media has changed the focus.
Everything we do goes live on Instragram and
the internet the second ...
Quelle: Bureau Betak
Quelle: Bureau Betak
Quelle: Bureau Betak
Quelle: Bureau Betak
Burberry
Photo: re:publica 2012Photo: newthinking 2012
Trends & best practice
Event Innovation &
Events as Innovation
Service Experience Camp
Photo: Martin Jordan | Service Design Drinks Berlin 2013
Photo: Service Design Berlin
Photo: Service Design Berlin
Photo: Service Design Berlin
Photo: Service Design Berlin
Photo: Service Design Berlin
SXC14 App
Photo: Service Design Berlin
Photo: Martin Jordan | Global Service Jam Berlin 2013
Global Service Jam
Photo: Martin Jordan | Global Service Jam Berlin 2013
Photo: Martin Jordan | Global Service Jam Berlin 2013
Photo: Service Design Berlin
Quelle: Global Sustainability Jam
Photo: Martin Jordan | Service Design Drinks Berlin 2013
Service Design Drinks Berlin
Photos: Gregor Fischer | re:publica 2014
THE GUARDIAN EVENTS
THE GUARDIAN EVENTS
Photo:The Guardian
/Indie
/other
industries
Trends
Conferences
fail, if they don't design
interactions.
(with participants needs in mind)
Conferences
fail, if they limit
themselves to a certain
time & space
and divide analog/digital.
Event Managers
have to become Community
Managers.
Photo: re:publica 2012
event manager
Hotel Deals, Location Scouting,
Projectmanagement, Transport & Logistics…
community m...
ENDE.
Claudia Brückner
!
!
mail@claudiabrueckner.de
claudiabrueckner.de
@clastronautin
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Events / Conference & Innovation - some observations, thoughts, questions & ideas.

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Internet und digitale Kommunikation haben den Zugang zu Wissen und die Fähigkeit zu kommunizieren und kollaborieren fundamental und nachhaltig verändert. Hieraus ergeben sich weitreichende Konsequenzen für Veranstaltungen. Doch noch immer bieten Konferenzen überwiegend ein „top-down“-Erlebnis und stellen kaum Interaktion zwischen den TeilnehmerInnen und Speakern oder Sponsoren her. Der Vortrag bietet neue Ansätze, um innovative und interaktive Konferenzen für das 21. Jahrhundert zu entwickeln.

Veröffentlicht in: Design
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Events / Conference & Innovation - some observations, thoughts, questions & ideas.

  1. 1. Photo: re:publica 2012 EVENTS/CONFERENCES & INNOVATION some observations, thoughts, questions & ideas. Claudia Brückner | ITB 04/03/15
  2. 2. Photo: re:publica 2012 21st Century Mindset Where are we right now?
  3. 3. Communication & Information easy (& free) access to knowledge & information realtime communication & exchange
  4. 4. Service vs. Product Innovation via Services & Plattforms
  5. 5. Service vs. Product
  6. 6. Soundcloud Offices, Berlin | digitalmusicnews.com New Ways of working Co-Working, Collaboration, Generation Y
  7. 7. growing complexity & wicked problems
  8. 8. Effects on the Event Industry: / Environment (Context/Surroundings) / Mindsets, Behavior & Expectations of participants Why should the Event Industry care? Print Automotive
  9. 9. most Conferences are still stuck in the Century of TV Status quo Events
  10. 10. Conferences fail, if they don't design interactions. (with participants needs in mind)
  11. 11. Photo: re:publica 2012 attende/ attende attende/ sponsor attende/ speaker attende/ organizer INTERACTION
  12. 12. Photo: re:publica 2012 attende/ attende
  13. 13. all together now conference & camp reducing distance between artist and fan Photo: Dieter Engler | a2n Camp 2011 „ “
  14. 14. Photo: Dieter Engler | a2n Camp 2011
  15. 15. Photo: Dieter Engler | a2n Camp 2011
  16. 16. Photo: Dieter Engler | a2n Camp 2011
  17. 17. Photo: Dieter Engler | a2n Camp 2011
  18. 18. Photo: Dieter Engler | a2n Camp 2011
  19. 19. Photo: re:publica 2012Photo: newthinking 2012 attende/ speaker
  20. 20. Photo: Gregor Fischer | Summit of newthinking 2012
  21. 21. Photo: Gregor Fischer | Summit of newthinking 2012
  22. 22. Photo: Gregor Fischer | Summit of newthinking 2012
  23. 23. Photo: Gregor Fischer | Summit of newthinking 2012
  24. 24. Photo: Gregor Fischer | Summit of newthinking 2012
  25. 25. Photo: re:publica 2012 attende/ sponsor
  26. 26. Quelle: newthinking
  27. 27. Quelle: newthinking
  28. 28. Quelle: re:publica
  29. 29. Quelle: re:publica
  30. 30. Photo: re:publica 2012Photo: newthinking 2012 participants/ organizer
  31. 31. Photo: tackle Service Design
  32. 32. Photo: tackle Service Design
  33. 33. Photo: tackle Service Design
  34. 34. Sketch: tackle Service Design
  35. 35. Video: raumlabor berlin
  36. 36. Photo: Gregor Fischer | re:publica 2012
  37. 37. Photo: Gregor Fischer | re:publica 2012
  38. 38. Photo: Anna-Lena König
  39. 39. Conferences fail, if they limit themselves to a certain time & space and divide analog/digital.
  40. 40. Photo: re:publica 2012 PRE- POST-EVENT across TIME & SPACE across CHANNELS /analog & digital
  41. 41. Quelle: SXSW
  42. 42. Quelle: SXSW
  43. 43. Quelle: SXSW
  44. 44. SXSW fm Quelle: SXSW
  45. 45. SXSWorld Magazin Quelle: SXSW/uberflip
  46. 46. „ “ Bureau Betak Social Media has changed the focus. Everything we do goes live on Instragram and the internet the second it happens - or even before it happens. In those minutes or hours while people wait for an event to start, it’s already been instagrammed an tweeted to death. So what we do needs to function well, if not better, on a phone than in any other format. Quelle: Bureau Betak
  47. 47. Quelle: Bureau Betak
  48. 48. Quelle: Bureau Betak
  49. 49. Quelle: Bureau Betak
  50. 50. Quelle: Bureau Betak
  51. 51. Burberry
  52. 52. Photo: re:publica 2012Photo: newthinking 2012 Trends & best practice Event Innovation & Events as Innovation
  53. 53. Service Experience Camp Photo: Martin Jordan | Service Design Drinks Berlin 2013
  54. 54. Photo: Service Design Berlin
  55. 55. Photo: Service Design Berlin
  56. 56. Photo: Service Design Berlin
  57. 57. Photo: Service Design Berlin
  58. 58. Photo: Service Design Berlin
  59. 59. SXC14 App Photo: Service Design Berlin
  60. 60. Photo: Martin Jordan | Global Service Jam Berlin 2013 Global Service Jam
  61. 61. Photo: Martin Jordan | Global Service Jam Berlin 2013
  62. 62. Photo: Martin Jordan | Global Service Jam Berlin 2013
  63. 63. Photo: Service Design Berlin
  64. 64. Quelle: Global Sustainability Jam
  65. 65. Photo: Martin Jordan | Service Design Drinks Berlin 2013 Service Design Drinks Berlin
  66. 66. Photos: Gregor Fischer | re:publica 2014
  67. 67. THE GUARDIAN EVENTS
  68. 68. THE GUARDIAN EVENTS Photo:The Guardian
  69. 69. /Indie /other industries Trends
  70. 70. Conferences fail, if they don't design interactions. (with participants needs in mind)
  71. 71. Conferences fail, if they limit themselves to a certain time & space and divide analog/digital.
  72. 72. Event Managers have to become Community Managers.
  73. 73. Photo: re:publica 2012 event manager Hotel Deals, Location Scouting, Projectmanagement, Transport & Logistics… community manager building and managing communities & platforms, facilitating exchange & interaction, caring for participants/stakeholder needs interdisciplinary experts technology, scenography, empathy (human interaction), experience design, service design, interaction design, facilitation, education & learning…
  74. 74. ENDE. Claudia Brückner ! ! mail@claudiabrueckner.de claudiabrueckner.de @clastronautin

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