1. AR340 WEB-BASED DESIGN
From Print to Online
Preparing Your Portfolio Materials
for Online Presentation
Bruce Clary, McPherson College, McPherson, Kansas
2. AR340 WEB-BASED DESIGN
Materials to prepare for online
• Documents: Word processing files, paper
documents, certificates, etc.
• Images: photos and graphics
• Multimedia: video, Flash slideshows
3. AR340 WEB-BASED DESIGN
Preparing text files
• Option 1: Convert to HTML
• Advantages for viewer
✓ Speed and convenience
✓ Consistent viewing experience
• Disadvantages
✓ Extra work for creator
✓ Less satisfactory printing (usually)
4. AR340 WEB-BASED DESIGN
Preparing text files (cont.)
• Option 2: Convert to PDF
• Advantages
✓ Superior printing
✓ Less work
• Disadvantages
✓ Slows and disrupts viewer experience
✓ Forces download for many users…or
• Upload to Scribd and embed
6. AR340 WEB-BASED DESIGN
Preparing paper documents
• Option 1: Rekey text into HTML
• Option 2: Scan to PDF
• Option 3: Scan to JPG
• Reserve for documents with subtle
gradations, e.g., a magazine layout
• Scan to PDF, then take JPG screenshot for
thumbnail
7. AR340 WEB-BASED DESIGN
Preparing digital photos
• Must be JPG format, never TIFF or PSD
• Maintain file’s highest resolution till exact
dimensions of displayed image are known
• Reduce resolution to 72 pixels per inch
before cropping and sizing
• Optimize the JPG for online transfer by
using Photoshop’s “Save for Web” feature
8. AR340 WEB-BASED DESIGN
Preparing digital graphics
• Option 1: Export or save as GIF, PNG, or JPG
format, never TIFF, PSD or AI
• Option 2: Display at large size on monitor, take
screenshot
9. AR340 WEB-BASED DESIGN
Preparing printed images
• Scan to high resolution (300ppi) JPG
• Reduce resolution to 72ppi before cropping
and sizing
10. AR340 WEB-BASED DESIGN
Preparing video
• Upload to a video service such as YouTube or
Google Video
• Embed service-delivered video in your page