Presentation given for Cilip in Surrey on 13/02/2013

1. Social Networking @
University of Surrey Library
Claire Gill – Virtual Support & eServices Developer

2. Why are we using social media?
Marketing
Meeting users’ expectations
Be where our users are
Gathering feedback
Foster a conversation
Speedy communications
Connect with other University departments

3. What social media are we using?

4. Wordpress
Library & Learning Support News
Library news – about the building, e-resources etc
Library Tip of the Week
Updated by the Resources and User Support teams
What’s New in Your Subject?
Subject related news and e-resources
Run by the Academic Liaison Librarians

5. 4500
Wordpress
4000
3500
3000
2500
2000
1500
1000
500
0
Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13
ALLs Blog Library News Blog

6. Twitter
@surreylib
• Feeds from the blogs
• New books feed from the Library Catalogue
• Responses to student comments & queries

7. Twitter
Revision done. Thanks to
@surreylib for being my
home from home for the
last month or so. Going to
miss it. #not
@surreylib why do you close
for a week , we need you my
dear library :(

8. Twitter
No. of followers
400
300
200
100
0
Sep-12 Oct-12 Nov-12 Dec-12 Jan-13
No. of followers

9. Facebook
University of Surrey Library
• Feeds from the Library News blog
• Responses to student comments
& queries

10. Facebook
Facebook Likes
1400
1200
1000
800
600
400
200
0
Sep-12 Oct-12 Nov-12 Dec-12 Jan-13
No. of new likes Total Likes

11. Pinterest
Surrey Library
• Pictures of the Library & Learning
Centre
• Pictures of the building works
• Pictures and links to new books on
the Library Catalogue

12. Pinterest
No. of followers
25
20
15
10
5
0
Sep-12 Oct-12 Nov-12 Dec-12 Jan-13

13. Foursquare
University of Surrey Library
• Used by students to check-
in, upload photos and
share tips

14. Foursquare

15. Using Social Media
Responsibilities for posting and responding
Tools – Twitterfeed, TweetDeck, IFTTT
Importance of social media as a point of contact
Using social media to gather feedback
Policy for use of social media
Potential problems of social media

16. What’s Next?
Embedding our social media policy in our
day to day work
Investigating
Google+, Tumblr, Flickr, YouTube
Mapping the Library
Going mobile

17. Any Questions?
Contact me:
Claire Gill
Virtual Support & eServices Developer
c.j.gill@surrey.ac.uk
@claire_joanne
http://www.clairejoanne.co.uk