Claire Cunningham has experience providing direct mail, newsletter, and literature design solutions for various clients facing marketing and communication challenges. Her portfolio includes revising direct mail pieces to increase responses, developing multi-part direct mail campaigns to introduce new products, creating postcards that generated new business, and changing direct mail designs while maintaining brand recognition for a hearing clinic chain. She also designed affordable brochures and newsletters to communicate internally and introduce companies. Additionally, Claire conducted focus groups to ensure new brand advertisements had the right messages and tone.

1. Claire E. Cunningham
PORTFOLIO

2. Direct Mail
Challenge: Manufacturer was disappointed with performance of mailer
Solution: Revised mailer with fun message and incentive pulled in more inquiries and
sales

3. Direct Mail
Challenge: Company needed attention-getting way to introduce product
Solution: Three-part mailing program featuring unique illustration style and on-target
messages generated interest

4. Direct Mail
Challenge: Marketing agency needed visibility on a small budget
Solution: Postcard mailings generated enough business to more than
pay for the program

5. Direct Mail
Challenge: Hearing clinic chain needed to keep message fresh in weekly patient acquisition
mailings
Solution: Changed mailer designs but retained some elements to build brand recognition

6. Direct Mail
Challenge: Hearing clinic chain’s Open House letters were no longer attracting people
Solution: New, invitation-style mailer garnered attention and interest

7. Newsletters
Challenge: Distributors didn’t know what to promote because of poor
communication
Solution: Newsletter kept distributors in the loop about products and priorities

8. Literature
Challenge: Contract manufacturer needed affordable brochure to introduce the company
Solution: Three-panel brochure presented high quality image while keeping costs down by using
existing photography

9. Research
Challenge:
Manufacturer wanted
to be sure new brand
ads had right
messages and tone
Solution: Six focus
groups gathered
market input on
messages and ads.
Resulting campaign
and tag line were well-
received

10. Claire E. Cunningham
Plymouth, MN
763-546-0479
clairec529@msn.com
http://linkd.in/ClaireCunningham