KPT Insurance launched a game called "Smileball" where a pinball game is controlled by smiles to make insurance seem more fun and engaging. Lowe's created short Vine videos to help consumers fix common household problems quickly. UN Women used real autocomplete search terms highlighting gender inequality to show it is a global issue. Volkswagen launched the "#Woofwagon" campaign featuring dog breeds representing their car models to showcase their range of vehicles in a fun and relatable way. Honda created an optical illusion advertisement for their CR-V SUV to demonstrate through engineering they can make the impossible possible.
2. This Week...
Smileball, fix it in six, auto complete truth, , woofwagon, an impossible made possible
Smileball
KPT Insurance
Fix it in six
Loweโs home improvements
Auto complete truth
UN Women
#Woofwagon
Volkswagen
An impossible made possible
Honda Illusions
3. Smileball
KPT Insurance
Insurance is a low interest and engagement category,
people recognise that they need health insurance but itโs
not necessarily something that theyโre happy about
signing up to.
Swiss insurance company KPT wanted to change this
and show people that their extraordinary service leads to
happier clients.
What better way than a game of Smileball, a pinball
game controlled entirely by smiles.
4. Fix it in Six
Loweโs Home Improvements
In January of this year, Vine (the 6 second video site)
exploded onto the social scene. Since then, a lot of
companies have been dabbling in the platform, but few
have figured out how their brand can actually add value
through it.
One brand that have cracked it is Loweโs (a home
improvements company) from the US.
They realised that todayโs consumers are more busy
than ever, and so decided to create 6 second videos to
help them with everyday household problems like
holding screws in place or knowing how to arrange
photos on the wall.
5. Auto complete truth
UN Women
A very smart insight from UN Women for this campaign
using real suggested search terms from Google's
autocomplete feature. It showโs how gender inequality
is a worldwide problem. The adverts show the results
of genuine searches, highlighting popular opinions
across the world wide web.
This drives home the daunting fact that enough people
around the world share these opinions that Google has
come to expect them.
6.
7.
8. #Woofwagon
Volkswagen
Last week VW launched their new #Woofwagon
campaign in the X-Factor centre break.
The main insight to form this campaign, is that people
arenโt particularly well informed about the various
different car models that VW have to offer. For a long
time now, VW have mainly been famous for their hero
model, the VW Golf.
The challenge was to create a campaign that showcases
the range of models that the brand has to offer, in a way
that resonates with people.
So, the big idea was to use very distinctive breeds of
dogs to represent each of the different car models. VW
are always great at creating ads that people love and
with this campaign theyโve been able to harness this
online via the #Woofwagon. Since its launch, people
have been tweeting the car company with various
images of their pets enjoying roadtrips in their own woof
wagons!
*VW have assured us that all dogs were wearing their
seatbelts during filming
10. An impossible made possible
Honda Illusions
Good optical illusions are few and far between. Honda have
created a great one called โthe impossible made possibleโ,
and it shows the CR-V 1.6 i-DTEC Diesel traversing a surreal
landscape of complex and cool visual effects.
This piece of work demonstrates that not everything is
what it first seems. The same can be said for the CR-V,
Through the ingenuity of its engineering, Honda has
designed a fuel efficient SUV and made the impossible
possible.
Check out the very cool behind the scenes footage here
