1. 22.04.14

2. This Week...
#worldstoughestjob, liking isn‟t enough, GT Ride, really friends, shop window colour
critic
#worldstoughestjob
Undisclosed
Liking isn‟t enough
Crisis Relief Singapore
GT Ride
Kia
Really Friends
Nescafe
Shop window colour critic
A.S Colour

3. A cool project for a client I won‟t reveal just yet from a
Boston ad agency.
They posted a job listing online for a „director of operations‟
position at a company and interviewed 24 people via
webcam for the job. The requirements made it out to be
one of the toughest, and brutal roles out there. You‟ll soon
see why.
#worldstoughestjob
Undisclosed

4. A recent ad campaign for Singapore charity, Crisis Relief
Singapore, confronts the idea of „Facebook philanthropy,‟
reminding us that „liking‟ or „sharing‟ issues of world crisis
on Facebook isn‟t nearly enough.
The ads show heart-breaking images encircled by a slew of
thumbs up signs—the irony here quite powerful—and
read, “Liking isn‟t helping. Be a volunteer. Change a life.” A
refreshing and bold message, these ads are a call to
action, encouraging us to get out from behind the screen if
we want to make a difference.
Liking isn‟t enough
Crisis Relief Singapore

7. GT Ride
Kia
The pro cee‟d GT is the first high performance car Kia has
ever built, and there was an awareness and education
piece to be done with young hard core male GT fans, as
Kia was not a car that they considered in this space.
So Kia created GT Ride, a mobile racing game where users
built their own unique race track by moving their mobile
devices around through the air. The track could be shared
with Facebook friends, and raced on smartphones, tablets
and the GT Ride website.

8. Really Friends
Nescafe
France is known to be much stricter in terms of regulations
around branded entertainment compared to other
countries in Europe and around the world. French TV
channels don‟t allow brands to promote outside of
allocating advertising slots.
The internet remains the freest place to introduce this type
of communication, even though it is increasingly regulated
and French internet users are extremely resistant to any
unjustified exposure to brands. As the universe of coffee
has become increasingly individual and sophisticated, it is
getting hard to compete for an instant coffee brand like
Nescafé.
To stand out, Nescafé wanted to go back to its traditional
DNA by reclaiming instant coffee, a casual moment of
complicity and sharing.

9. In the beauty industry, innovation is all about color, but
when it comes to fashion, 83% of all sales are attributed
to neutrals. According to A.S. Colour boutique, many
people lack the confidence to wear colors, which is why
they have invented a digital color critic at the store‟s
Britomart location in New Zealand. It will allow
customers to break free from neutrals.
The A. S. Colourmatic is an interactive window display
that locks on to the person standing if front of it. After
inputting your gender, the system analyzes your current
outfit, giving a rating based off how complimentary your
colors are. The critique takes things into account like
seasonal relevance, how up to date the outfit is and
originality compared to everyone else. It points out weak
links and suggests better choices located within the
store.
Since they have introduced Colourmatic to their
stores, sales have increased by more than 16%.
Shop window colour critic
A.S Colour