2. This Week...
The great phone swap, Volvo trucks #4, cancer awareness, needless
calories, homeward bound
The great phone swap
Sony Xperia
Volvo Trucks
Running of the bulls
Cancer awareness
Pink Ribbon & #mamming
Helping the malnourished
Needless calories app
Homeward bound
Saroo Brierley
3. The great phone swap
Sony Xperia
A clever stunt by Sony, and a great way to get your product
into people‟s hands in a fun & engaging way. Sony mobile
sponsored Sweden‟s biggest festival „Way out West‟ this
summer. Whilst having a presence at the festival, they also
wanted to promote the new Xperia Z.
They knew that people like to experience a new handset for
themselves before changing, and so they set up a service
station, that allowed festival goers to swap their phones that
had no battery left with a Sony Xperia for the duration it took
to charge their phone.
They took this a step further, and encouraged people to „live
large while you charge‟. All of their contacts and information
was swapped over and Xperia began to target them with
redeemable offers and treats.
Lovely work from Sony, and they had the
spontaneous recall of all associated sponsors.
highest
4. Volvo Trucks
Running of the Bulls
The fourth in a series of live test stunt videos for Volvo
trucks, this serves as the follow up stunt to the mouse
steering a truck up a dangerous mountain.
This time, in order to test the capabilities of the
trucks, the video is shot in a Spanish city, trying out
one of the favourite activities of the Spaniards, bull
running. Ranking up millions of views within a few
days, the popularity of these stunt videos are worth the
risks taken.
5. Cancer awareness
Pink Ribbon & #Mamming
As October is breast cancer awareness month, it seemed
fitting that we would show some of the ideas from
around the world that will help build awareness.
In Iceland, the Icelandic cancer society were looking for
a new way to promote the Pink Ribbon. So they took to
the streets and with good help from local
volunteers, they painted the biggest pink ribbon in the
world.
In the USA then, Mamming was created. #Mamming is a
social media declaration that inspires women to embrace
and care for their bodies & the campaign strives to
eliminate the overwhelming anxiety surrounding breast
checks, basically encouraging women to get a
mammogram. Two female ad creatives from New York
came up with the idea and starred in the video
themselves, one of whom is a breast cancer surivivor.
6. Helping the malnourished
Needless calories app
Dieting is difficult and every incentive to stick with it is much
appreciated. Red Cross Poland has created an app to assist
dieters and help the many malnourished children in Poland at
the same time.
The app encourages the user to log their cravings and gives
them encouragement to resist and beat their cravings. To up
the feel good factor, the app then asks the question, “How
about donating the needless calories you just beat to children
who need those calories?” Polish Red Cross then buys meals
for mal nourished children with funds raised via donations.
They also use celebrity messages of encouragement and
motivation. Following the launch of the app, within three
weeks, donations went up by 75%. There are over 6000 app
users and this number continues to grow.
7. Homeward Bound
Saroo Brierley
Saroo Brierley was a young Indian boy who was orphaned
after he was abandoned at a railway station and
subsequently was adopted by an Australian family. For 25
years he longed to find out more about his roots, and had
frequent flashbacks about his home town.
He started using Google Earth to explore his homeland.
Eventually, he traced a path right back to his front door and
his mother. His story made global headlines, and
unsurprisingly Google snapped Brierley up and created a 3
minute film which is very heatwarming but also does a
decent job of promoting Google Earth.
