I gave this presentation to a marketing class at University of Sioux Falls in October 2011.

1. 2011 Marketing: 11 Trends to Watch
October 2011

2. It’s a Digital World
It’s changed the way companies communicate.
Instead of communicating TO customers…
We now communicate WITH customers.
Engagement Happens.

3. Trend #1 – Online Marketing
This is the Golden Age of
Online Marketing.
Four basic trends:
• Larger ad budgets overall
• Shifts in ad budgets from
other media to the Internet
• More companies include the
Internet as part of campaigns
• Increased prices for branding
ads (display and rich media)
and direct response vehicles
(such as paid search)

4. Trend #2 – Mobile Marketing
Websites must be “mobile friendly”
• Half U.S. consumers will have a smartphone
by the end of 2011
• 7 million Americans visit retail sites via
mobile browsers each month
• 2.7 million used mobile shopping apps
• Over 20% of U.S. consumers visit social
networking sites and blogs on their mobile phones

5. Trend #3 – Location Marketing
…such as FourSquare & Facebook Places
Location-based marketing has emerged
as a strong category within the
social media landscape.
• Check-in promotions
• Customer rewards
• Purchase recommendations

6. Trend #4 - Social Media
Social is no longer an optional add-on –
it’s the new default.
Facebook milestone (November 2010):
25% of all webpage views in the U.S.
For some brands, social presences are now the
primary platform for brand expression and
interaction.
Owned-media channels are now supported by
traditional homepages, rather than the other way
around.

7. Trend #5 - Social Influence
Social Influence Marketing - Consumers are in
charge
• 78% of consumers trust peer recommendations
• Facebooks friends ask friends
• Consumers read reviews on Twitter
• Blogs give consumers a voice and a way to
research brands/companies
• 14% trust advertising
• Companies are assisting customers & solving
problems via social media
• Midcontinent Cable – Social Media manager

8. Trend #6 – SMO & SEO
SMO (Social Media Optimization) and
SEO (Search Engine Optimization) - Together at last
• Search engines recognize social media
• Facebook & Twitter profiles are searchable
• Employers check online profile before
they check references.
• If you’re not on Google, you’re not online
What’s your “Google” profile?

9. Trend #6 – SMO & SEO

10. Trend #7 - iPads
….and other tablets
iPad – 95% - 98% marketshare
• Changing the way websites
are designed
• Publishing renaissance: sparked the rebirth of
books, magazines and newspapers.
• App store: the preeminent way to access
applications and content on a mobile device.

11. Trend #8 – Apps
A shift in software driven by tablets and mobile
devices.
Top apps for 2012:
1. Money Transfer & Payments
2. Health Monitoring
3. Mobile Payments
4. Music
5. Games
6. Office Productivity
7. Location Search
8. Near Field Communications (NFC)

12. Trend #9 – e-Wallets
Consumers can access money and bank
accounts via smart phones
Shoppers compare prices via smart phones
(ie: Amazon Remembers App)
Make purchases on smartphones
Also in e-wallets: driver’s license, health card,
loyalty card(s) and other ID documents. Certain
sources are speculating that “3- wallets” will
eventually replace physical wallets.

13. Trend #10 – QR Codes
Quick Response Codes, two-dimensional code,
that smartphones can can and hyperlinks to more
information:
• Websites
• Phone numbers
• Complex data & information
• Coupons
• QR code uptake has increased 4589% from early
2010 to early 2011
• Ability to customize and brand
• 11 out of 50 Fortune companies are incorporating
QR codes into their marketing strategy

14. Trend #11 –
InfoGraphics
Convey complex information clearly,
concisely and engagingly:
• maps
• timelines
• flowcharts
• size comparisons
• any type of information

15. Just for fun

16. Insight Marketing Design
Clearly Creative Communications