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Social Media for Real Estate Agents - RE Tech therapy

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The Highland Group with eXp Realty
The Highland Group with eXp Realty

In this first of two webinars, we have an overview of Social Media and how it fits into our big picture of 21st Century real estate marketing. The reasons for using social media to promote your business can be summarized with two concepts: Getting Social Signals and Staying Top of Mind.

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21st Century Real Estate Marketing with RE Tech Therapy
The Big Picture Supporting Role:  Slide Share  Scribd  Blogs  Online Marketing  Craigslist, etc.  Real estate profiles  email  drip campaigns
Our Google Credit Score Think of Google as the UNDERWRITER
Building Your Credit Worthiness - Promoting Your Brand
Your Listing - A Tool to Promote Your Brand
Organic Search Results
Who is getting the credit for the providing information to the consumer? 1. Social Signals:  Geo-Tagged Local Photos  Share Blog Articles - events, statistics, commentaries  Share your listings, but in an interesting way
2. Top of Mind Sharing about what you do in very organic ways Keeping Up with Past Clients Liking, Posting and Conversation Checking In Participating in Groups
3. NOT for Top of Mind Don't Be THAT Guy!  Pushy Marketing, or Selly- Sell  Off-color  Complaining  Negative  Anything that you don't want associated with your brand
Overview of Facebook and Google +
Facebook
Google + "the unification of all of Google's services, with a social layer." (Vic Gundotra, head of Google +) ...
Facebook Like Vs. Google Plus 1
Search Plus Your World
Google + Profiles Have A PageRank
In Summary...
Engagement is the Key  Likes  Comments  Shares Create Content that People Want to Engage With  Community Events  Local Pictures  Local non-profits  Local businesses 80/20 Rule  Promote and engage 80% of the time  Promote yourself 20% of the time
Homework: Create a Blog Post about a Community. Share it to your social networks, Facebook Business Page, Google + or Twitter, or others. Ask a friend to like it and share it.

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Social Media for Real Estate Agents - RE Tech therapy

  • 1. 21st Century Real Estate Marketing with RE Tech Therapy
  • 2. The Big Picture Supporting Role:  Slide Share  Scribd  Blogs  Online Marketing  Craigslist, etc.  Real estate profiles  email  drip campaigns
  • 3. Our Google Credit Score Think of Google as the UNDERWRITER
  • 4. Building Your Credit Worthiness - Promoting Your Brand
  • 5. Your Listing - A Tool to Promote Your Brand
  • 7. Who is getting the credit for the providing information to the consumer? 1. Social Signals:  Geo-Tagged Local Photos  Share Blog Articles - events, statistics, commentaries  Share your listings, but in an interesting way
  • 8. 2. Top of Mind Sharing about what you do in very organic ways Keeping Up with Past Clients Liking, Posting and Conversation Checking In Participating in Groups
  • 9. 3. NOT for Top of Mind Don't Be THAT Guy!  Pushy Marketing, or Selly- Sell  Off-color  Complaining  Negative  Anything that you don't want associated with your brand
  • 10. Overview of Facebook and Google +
  • 12. Google + "the unification of all of Google's services, with a social layer." (Vic Gundotra, head of Google +) ...
  • 13. Facebook Like Vs. Google Plus 1
  • 15. Google + Profiles Have A PageRank
  • 17. Engagement is the Key  Likes  Comments  Shares Create Content that People Want to Engage With  Community Events  Local Pictures  Local non-profits  Local businesses 80/20 Rule  Promote and engage 80% of the time  Promote yourself 20% of the time
  • 18. Homework: Create a Blog Post about a Community. Share it to your social networks, Facebook Business Page, Google + or Twitter, or others. Ask a friend to like it and share it.