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Introduction
 The TVS group was established in 1911 by Shri. T. V.
Sundaram Iyengar
 The TVS group is today a leading player in automobile
and automotive industry
 The group has 30 companies and employs more than
40,000 people
 TVS motor company is the largest among the group
companies in terms of size and turnover
TVS Motor Company
 It is India’s third largest two-wheeler manufacturer
and one among the top ten in the world
 It has 4 manufacturing plants in country
 It has 15 percent market share in the two-wheeler
industry in India
 More than 15 million customer
 Product offerings in all segment of the two-wheeler
industry in India
 Product offerings in three-wheeler industry in India
Continued..
 Products exported to more than 50 countries
 The company entered into a technical know-how and
assistance agreement with Suzuki Motor Co Ltd of
Japan in the year 1982
 The TVS group and Suzuki Motor Corporation parted
ways from their 15-year-old joint venture on September
27, 2001
• High value for money
• Environment Friendly
• High Quality
• Prosperity of Employees, dealers and
suppliers
• Continuous Innovation
• Customer Interaction
Product which can provide
7
THREATS
WEAKNESSSTRENGTH
OPPORTUNTIES
TVS Scooty Pep+ is the best looking
scooty in the class
Sleek body and light weighted scooty
is most sought after scooty by females
Wide range of Colours Mobile charger socket is added
feature in the scooty
Clear positioning &
segmentation
Website:
www.scootygals.com
“Scooty Team Diva”
contest
Cool Wallpapers Tough and Trendy Features TVS Smiles forever
Program
• India's second largest brand in the scooter segment.
• TVS Scooty Pep+ moped is powered by a 4 stroke, air cooled,
single cylinder with a displacement of 87.8cc. The compact
engine produces a top power output of 5 PS at 6,500 rpm and
generates a peak torque of 5.8 Nm at 4,000 rpm.
• The size of TVS Scooty models is too small that it can easily
clear way even in heavy traffic.
• Initially conceived of as a Scooter for both male & female.
• TVS chose the strategy to tap the nascent segment of women riders.
• Its women on Wheels concept provide two-wheeler riding training to women
across small and large towns in India.
• Designed specifically for young women who travel short distances.
• Positioned as a SCOOTY and not a SCOOTER
• Launched in 2005 Scooty Pep Plus features a light- weight body,
with a choice of 99 colours.
•Low cost and Simplicity in Driving
• Light weight but has enough power, ample color options,
great storage space.
• “TVS Automatic Transmission”, developed by TVS Motor Company.
• Low power consumption and frequent gear changes while driving in
dense traffic.
• Fuel efficiency by as much as twenty percent when compared to the
conventional.
• FOCUS ON MORE TELIVISION COMMERCIALS AND MUST AIR MORE
THE COMPETITIORS LIKE HERO DO
• PRINT ADS ARE NOW MOSTLY IN HINDI, FOCUS MORE ADS IN ENGLISH
• ADS SHOULD FOCUS MORE ON ADVANTAGE AND FEATURES
• BRAND POSITIONING SHOULD BECOME MORE CLEAR
• EXPANSION INTO RURAL MARKET NEEDS AN IMAGE MAKEOVER
• CURRENT TARGET CUSTOMERS IS NARROW SO INCREASE THE
TARGET BY A MAKEOVER
• INTRODUCING SAFETY FEATURES CAN HELP COMMAND A PREMIUM
Tvs scooty

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Tvs scooty

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  • 2. Introduction  The TVS group was established in 1911 by Shri. T. V. Sundaram Iyengar  The TVS group is today a leading player in automobile and automotive industry  The group has 30 companies and employs more than 40,000 people  TVS motor company is the largest among the group companies in terms of size and turnover
  • 3. TVS Motor Company  It is India’s third largest two-wheeler manufacturer and one among the top ten in the world  It has 4 manufacturing plants in country  It has 15 percent market share in the two-wheeler industry in India  More than 15 million customer  Product offerings in all segment of the two-wheeler industry in India  Product offerings in three-wheeler industry in India
  • 4. Continued..  Products exported to more than 50 countries  The company entered into a technical know-how and assistance agreement with Suzuki Motor Co Ltd of Japan in the year 1982  The TVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture on September 27, 2001
  • 5. • High value for money • Environment Friendly • High Quality • Prosperity of Employees, dealers and suppliers • Continuous Innovation • Customer Interaction Product which can provide
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  • 10. TVS Scooty Pep+ is the best looking scooty in the class Sleek body and light weighted scooty is most sought after scooty by females Wide range of Colours Mobile charger socket is added feature in the scooty
  • 11. Clear positioning & segmentation Website: www.scootygals.com “Scooty Team Diva” contest Cool Wallpapers Tough and Trendy Features TVS Smiles forever Program
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  • 15. • India's second largest brand in the scooter segment. • TVS Scooty Pep+ moped is powered by a 4 stroke, air cooled, single cylinder with a displacement of 87.8cc. The compact engine produces a top power output of 5 PS at 6,500 rpm and generates a peak torque of 5.8 Nm at 4,000 rpm. • The size of TVS Scooty models is too small that it can easily clear way even in heavy traffic.
  • 16. • Initially conceived of as a Scooter for both male & female. • TVS chose the strategy to tap the nascent segment of women riders. • Its women on Wheels concept provide two-wheeler riding training to women across small and large towns in India.
  • 17. • Designed specifically for young women who travel short distances. • Positioned as a SCOOTY and not a SCOOTER • Launched in 2005 Scooty Pep Plus features a light- weight body, with a choice of 99 colours. •Low cost and Simplicity in Driving • Light weight but has enough power, ample color options, great storage space.
  • 18. • “TVS Automatic Transmission”, developed by TVS Motor Company. • Low power consumption and frequent gear changes while driving in dense traffic. • Fuel efficiency by as much as twenty percent when compared to the conventional.
  • 19. • FOCUS ON MORE TELIVISION COMMERCIALS AND MUST AIR MORE THE COMPETITIORS LIKE HERO DO • PRINT ADS ARE NOW MOSTLY IN HINDI, FOCUS MORE ADS IN ENGLISH • ADS SHOULD FOCUS MORE ON ADVANTAGE AND FEATURES • BRAND POSITIONING SHOULD BECOME MORE CLEAR • EXPANSION INTO RURAL MARKET NEEDS AN IMAGE MAKEOVER • CURRENT TARGET CUSTOMERS IS NARROW SO INCREASE THE TARGET BY A MAKEOVER • INTRODUCING SAFETY FEATURES CAN HELP COMMAND A PREMIUM