Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
EXPRESS YOUR BRAND
BUILDING STRONG BRANDS USING THE
EMOTIONAL POWER OF SOUND
BY: JORDAN STEVENS
CHIEF NOISEMAKER AT TREBRA...
POWER OF SOUND
POWER OF SOUND
“Marketers who fail to understand
the power of music will simply be
left behind.”
Mary Dillon,
Former Chief...
POWER OF SOUND
Sound travels faster than a
speeding bullet and is processed
quicker than light.
It’s the most efficient se...
POWER OF SOUND
It’s a primal sense and something
we can’t shut off.
I dare you to try it!
PSYCHOLOGY OF SOUND
Who is Buying?
French or German
A study by North and Hargreaves showed
that consumers are five times more likely
to buy Fr...
Run for the Door
Or not
The speed that music plays is generally the
speed that we move. Slow music will keep
people in you...
Memorable Ads
Do you have one?
A study by Oaks and North revealed that with
the right music tempo listeners
remembered 21%...
Tasty Food
It’s all in the name
According to Professor Charles Spence, there
is an association between taste and food
dish...
Another One for Your Taste Buds
The secret behind airplane food
Research by Woods discovered that high
levels of white noi...
MATCHING SENSES
Sound and scent, a super team!
A study by Mattila and Wirtz showed that
when arousal levels of ambient sce...
SOUND ADVICE
WHAT IS AUDIO BRANDING?
Experience and Connection
It is a research based method that is founded
on improving user experien...
GREAT AUDIO BRANDS
Creating a great audio brand
All great audio brands must have the
following attributes in order to be a...
GREAT AUDIO BRANDS
Recognize
Your sound should be easy to recognize in a
sea of noise.
GREAT AUDIO BRANDS
Distinct
You need to stand out to be heard.
GREAT AUDIO BRANDS
Memorable
Recognizing your sound is one thing, you also
need to be remembered in order to build
brand e...
GREAT AUDIO BRANDS
Congruent
When sound fits a brand consumers are more
likely to affiliate with that brand.
GREAT AUDIO BRANDS
Ownership
Owning the exclusive rights to the sounds
you use allows you to build brand equity and
not ha...
ABOUT TREBRAND
WHAT IS TREBRAND?
Business and Art
Pronounced Tray-Brand, it’s a mashup of the
words treble and brand. We help
marketers i...
BRAND OR AGENCY?
Both
We provide a collaborative partnership
between brands and their agency,
ensuring that every communic...
STRATEGIES FOR SUCCESS
Three Steps
1.  Brand Exploration
2.  Build Creative Solutions
3.  Analyze Audience-Focused Feedbac...
WHAT IS TREBRAND?
In The End
We provide Sound Advice for all of our clients
whether we are creating a complete audio
brand...
Get in touch with Jordan:
In Toronto: 647.247.2103
Toll Free: 1.877.787.8803
Email: Jordan@trebrand.com
Web: http://trebra...
REFERENCES
1The

influence of in-store music on wine selections, Journal of Applied Psychology, 84(2), 271–276
of backgrou...
Express your Brand - How to Build a Strong Brand Using the Power of Music
Express your Brand - How to Build a Strong Brand Using the Power of Music
Express your Brand - How to Build a Strong Brand Using the Power of Music
Express your Brand - How to Build a Strong Brand Using the Power of Music
Express your Brand - How to Build a Strong Brand Using the Power of Music
Express your Brand - How to Build a Strong Brand Using the Power of Music
Express your Brand - How to Build a Strong Brand Using the Power of Music
Express your Brand - How to Build a Strong Brand Using the Power of Music
Express your Brand - How to Build a Strong Brand Using the Power of Music
Nächste SlideShare
Wird geladen in …5
×

Express your Brand - How to Build a Strong Brand Using the Power of Music

827 Aufrufe

Veröffentlicht am

Learn about how you can implement music into your business to build a strong brand that engages your audience. This SlideShare presentation will show you key research findings on using sound in your business and how you can start using it to bring more sales, loyal customers and profits to your company. You'll also find out the 5 attributes that all great audio brands have so that you can start putting them into action in your business.

Veröffentlicht in: Marketing, Business, Technologie
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Express your Brand - How to Build a Strong Brand Using the Power of Music

  1. 1. EXPRESS YOUR BRAND BUILDING STRONG BRANDS USING THE EMOTIONAL POWER OF SOUND BY: JORDAN STEVENS CHIEF NOISEMAKER AT TREBRAND
  2. 2. POWER OF SOUND
  3. 3. POWER OF SOUND “Marketers who fail to understand the power of music will simply be left behind.” Mary Dillon, Former Chief Marketing Officer of McDonald’s
  4. 4. POWER OF SOUND Sound travels faster than a speeding bullet and is processed quicker than light. It’s the most efficient sense we have.
  5. 5. POWER OF SOUND It’s a primal sense and something we can’t shut off. I dare you to try it!
  6. 6. PSYCHOLOGY OF SOUND
  7. 7. Who is Buying? French or German A study by North and Hargreaves showed that consumers are five times more likely to buy French wine when French music is played1. Ditto for the German wine.
  8. 8. Run for the Door Or not The speed that music plays is generally the speed that we move. Slow music will keep people in your store longer, which means more money in the till2.
  9. 9. Memorable Ads Do you have one? A study by Oaks and North revealed that with the right music tempo listeners remembered 21% more about the offer and the company being advertised3.
  10. 10. Tasty Food It’s all in the name According to Professor Charles Spence, there is an association between taste and food dish names4. This means, matching your product name to the values you want to express is vital.
  11. 11. Another One for Your Taste Buds The secret behind airplane food Research by Woods discovered that high levels of white noise, aka static, can cause our taste perception to go bland5. Experts say that this is one reason airline food tastes so poorly.
  12. 12. MATCHING SENSES Sound and scent, a super team! A study by Mattila and Wirtz showed that when arousal levels of ambient scent and background music matched, consumers’ had a better shopping experience and increased approach behaviours6.
  13. 13. SOUND ADVICE
  14. 14. WHAT IS AUDIO BRANDING? Experience and Connection It is a research based method that is founded on improving user experiences and emotionally connecting consumers to a brand. Audio branding is the strategic use of sound within a business.
  15. 15. GREAT AUDIO BRANDS Creating a great audio brand All great audio brands must have the following attributes in order to be an asset to your brand.
  16. 16. GREAT AUDIO BRANDS Recognize Your sound should be easy to recognize in a sea of noise.
  17. 17. GREAT AUDIO BRANDS Distinct You need to stand out to be heard.
  18. 18. GREAT AUDIO BRANDS Memorable Recognizing your sound is one thing, you also need to be remembered in order to build brand equity.
  19. 19. GREAT AUDIO BRANDS Congruent When sound fits a brand consumers are more likely to affiliate with that brand.
  20. 20. GREAT AUDIO BRANDS Ownership Owning the exclusive rights to the sounds you use allows you to build brand equity and not have it poached by a competitor.
  21. 21. ABOUT TREBRAND
  22. 22. WHAT IS TREBRAND? Business and Art Pronounced Tray-Brand, it’s a mashup of the words treble and brand. We help marketers implement strategies for using music and sound in a way that builds brand equity.
  23. 23. BRAND OR AGENCY? Both We provide a collaborative partnership between brands and their agency, ensuring that every communication is aligned with the core values of your brand.
  24. 24. STRATEGIES FOR SUCCESS Three Steps 1.  Brand Exploration 2.  Build Creative Solutions 3.  Analyze Audience-Focused Feedback
  25. 25. WHAT IS TREBRAND? In The End We provide Sound Advice for all of our clients whether we are creating a complete audio brand or a simple audio logo.
  26. 26. Get in touch with Jordan: In Toronto: 647.247.2103 Toll Free: 1.877.787.8803 Email: Jordan@trebrand.com Web: http://trebrand.com QUESTIONS AND ANSWERS For more Sound Advice and to download your FREE report called: “What every marketer needs to know about audio branding” visit us at trebrand.com
  27. 27. REFERENCES 1The influence of in-store music on wine selections, Journal of Applied Psychology, 84(2), 271–276 of background music on consumer’s behavior: a field experiment in a open-air market, European Journal of Scientific Research, 16(2), 268–272 3The impact of background musical tempo and timbre congruity upon ad content recall and affective response, Applied Cognitive Psychology, 20(2006), 505–520 4’The sweet taste of Maluma’: Crossmodal associations between taste and words, Jchemical Perception, 5(2012), 266–273 5Effect of background noise on food perception, Food Quality and Preference, 22(1), 42-47 6Congruency of scent and music as a driver of in-store evaluations and behavior, Journal of Retailing, 77(2001), 273-289 2Effect

×