Detailed Media Kit for Courier-Journal Media, including information about our diverse media portfolio of traditional and digital marketing products and services.
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We would love to get to know you, so we’ll start with
an introduction. CJ Media is part of the USA TODAY
NETWORK. We are an integrated marketing solutions
provider with broad media and content expertise - from
print and online display to PPC, social, email, video,
branded content, mobile and everything in between.
Through the Courier Journal, we’re in the homes and
hands of over 575,000 Louisville and Southern Indiana
- area adult readers every week. We provide the data,
insights, tools, and means to reach the largest footprint
of engaged and influential buyers in Kentuckiana.
But our reach also extends across the country, fueled by
the power of USA TODAY MEDIA NETWORK - a leading
media and marketing solutions company reaching tens
of millions of people every week through a vast portfolio
of digital, mobile and print products.
WHO IS CJ MEDIA?
*Source: Scarborough R1 2017, Louisville area DMA
HELPING BUSINESSES
TO CONNECT, ACT
ANDTHRIVE.
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YOUR GOALS. OUR TOOLS.
WE HELPYOU BUILDYOUR BUSINESS.
WE DELIVER A PREMIUM AUDIENCE.
Your customers seek us out every day, because they value what we offer—engaging
news, information and entertainment that’s relevant to them and to Kentuckiana,
delivered in all the ways they want it.
SMART RESEARCH. UNIQUE RESOURCES.
As the leading local media company, we help you solve your company’s toughest
challenges and grow your business, thanks to our unmatched combination of local
media assets and integrated marketing expertise.
SOPHISTICATED TOOLBOX. LOCALLY LED TEAM.
We reach your audience in the ways that work best for your business
with unparalleled resources — both local and national — to help you find,
understand, and motivate.
ENGAGED
AUDIENCE
SOPHISTICATED
TOOLBOX
INTEGRATED
MARKETING
EXPERTISE
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TABLE OF CONTENTS
OUR MARKET & EVENT CALENDAR
12-16 COURIER JOURNAL SPECIAL EVENTS
Courier Journal Sports Awards
17-20 MOBILE APPS & DISPLAY
Courier Journal & Print Edition
Cards HQ & Cats HQ
21-41 DIGITAL PRODUCTS & SERVICES
Immersive Ads - Gravity
High-Impact Display
Mobile Display
Branded Content
Courier Journal Ad Network
Video Production & Advertising
PPC
SEO
Social Ads
Email
Social Media Marketing
Maps and Reputation
Web Development
Lead Capture Pages
42-49 PRINT PRODUCTS & SERVICES
Buyer’s Edge
PrePrints & Print XPress
Direct Mail
Spadea & Gatefold Wraps
Adscape & Sticky® Notes
50-53 CONTACT INFORMATION
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OUR MARKET | DIGITAL AUDIENCE PROFILE
2.3mm
AVG. MONTHLY UNIQUE VISITORS* MEDIAN AGE**
42
AVG. MONTHLY TOTAL VISITORS*
4.2mm
*Source: Adobe Analytics/Tecnavia Oct 2016 - Sept 2017
**Source: Scarborough R1 2017, Louisville area DMA
93,000+
73,000+
REACHING A WEB SAVVY AUDIENCE
20% higher average household income**
23% more likely to search for info/products on mobile device**
32% more likely to shop online**
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528,5237-DAY PRINT & E-NEWSPAPER MEDIAN AGE*
51GENDER*
47% 53%
$71k
Average Household
Income*
8%
More Likely to Hold
a College Degree*
OUR MARKET | PRINT AUDIENCE PROFILE
E-NEWSPAPER AND PRINT
READERS AUDIENCE SNAPSHOT
*Source: Scarborough R1 2017, Louisville area DMA
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OUR MARKET | COMBINED AUDIENCE PROFILE
575,103NEARLY 50% OF AREA ADULTS ARE
COMBINED COURIER JOURNAL READERS*
MEDIAN AGE*
53GENDER*
47% 53%
AUDIENCE SNAPSHOT
*Source: Scarborough R1 2017, Louisville area DMA
Spends
12+
Hoursa Week Online*
$783Average Amount
Spent Online Purchases
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OUR MARKET | COMBINED AUDIENCE PROFILE
STRONGESTREADERSHIP GROUPS
Upper HHI
Established
Age 35 - 64
HH with kids
College Graduates
Upscale Professionals
Upper Mid HHI
Mature
Age 55+
HH without Kids
College graduates
Professionals
CONSERVATIVE
CLASSICS
Wealthy
Established
Age 45+
HH without kids
College graduates
Executive & Professionals
AFFLUENT
EMPTY NESTS
Upper mid HHI
Established
Age 30-49
Mostly
without kids
College
graduates
Professionals
& Middle Class
MID-LIFE
SUCCESS
Mid HHI
Mature
Age 55+
HH without kids
Some college
Working class mix
CAUTIOUS
COUPLES
ACCUMULATED
WEALTH
*Sources: Nielsen PRIZM 2016, Scarborough R1 2017, Louisville area DMA
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MEDIA PLANNING CALENDAR
SPECIAL CONTENTAND EVENTS
January
February
March
April
May
June
July
August
September
October
November
December
Special Content Coverage:
High School Sports
School Test Scores
College Basketball Season Preview
Election Coverage
New Car Preview
Holiday Shopping
Holiday Events
Holiday Entertaining
Ironman
St. James Court Art Show
Louder Than Life Festival
Louisville Music Awards
Events:
Coffee with the Courier
Storytellers
Food & Wine Experience
Special Content Coverage:
Home & Gardening
Remodeling Show
NCAA Basketball Tournament
- Brackets
- Preview Analysis & Predictions
- Sweet 16
- Elite Eight
High School Sports
KDF Macy’s Spring Fashion Show
Humana Festival of New
American Plays
Election Caucus Coverage
State Legislative Session
Black History Month
Events:
Coffee with the Courier
Storytellers
Special Content Coverage:
NCAA Basketball Tournament
- Final Four
- Championship
Thunder Over Louisville
Kentucky Derby Festival
Events & Parties
Kentucky Oaks
Kentucky Derby
Spring Horse Racing Meet
High School Sports
Election Primary Coverage
Spring Break
Abbey Road on the River
Farmers Markets
Events:
Coffee with the Courier
Better Derby Betting
Storytellers
Courier Journal Sports Awards
Special Content Coverage:
Education School Year Preview
High School Sports
College Football Season Preview
Election Coverage
Forecastle Festival
Lebowski Fest
Kentucky State Fair
Events:
Coffee with the Courier
Storytellers
12. 2014 COURIER JOURNAL BLOCK PARTY.
CORNER OF MERIDIAN ST. AND GEORGIA ST.
12-16 COURIER JOURNAL SPECIAL EVENTS
Courier Journal Sports Awards
Storytellers Project
Food & Wine Experience
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1. Put your brand in front of an engaged audience
Sponsoring an event allows your company to focus your energy
on engaging the right audience instead of spending time and
money on marketing the event. It’s a turn-key way to position
your brand in front of the audience attending the event.
2. Events are great for lead capture
Having a physical presence at events and using contests
and giveaways as engagement tactics can generate
new customer leads for remarketing to in the future.
3. Enjoy the brand affinity sponsorships
and sponsored events offer
Your brand has the ability to be seen alongside
other content that people attending an event value.
This connection results in a lift of brand affinity
and positions your brand as a leader to that
audience segment.
4. Give people the
chance to try your brand
Events allow you the ability to be creative
in your marketing and event activation.
Handing out free trials, products and other
services your brand offers engages your
audience in a new way and can lead to new
customers and free publicity, even after the event.
5. Sponsorships and sponsored
events can deliver a higher ROI
Your brand has the ability to achieve
high-impact visibility and engagement to
a targeted, more-qualified audience in a short
amount of time. By being more focused in your
marketing, while being relevant and engaging
with your audience, you have the ability to
significantly optimize your return on investment.
FIVE REASONS why special events build brand loyalty,
engaging a targeted, more-qualified audience.
SPECIAL EVENT SPONSORSHIPS | UNIQUE ADVERTISING OPPORTUNITIES
COURIER JOURNAL EXCLUSIVES
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The Courier Journal
reaches over 200,000 high
school sports enthusiasts.*
From new audiences turning to us for games and plays
happening now, to the loyal fans who return game after game,
we’re the go-to source for Kentuckiana high school sports.
*Source: Scarborough R1 2017,
Louisville area DMA
COURIER JOURNAL EXCLUSIVES
COURIER JOURNAL SPORTS AWARDS
Special Sponsorship Package |June
Courier Journal Sports Awards
Local area high school athletes will be recognized including
public and private schools, with specific sports that sanction.
The culmination of the yearlong program recognizing standout
people and experiences, will include a red-carpet banquet
affair and awards ceremony.
High School
Sports Fans
Read Courier Journal
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Courier Journal Exclusives
• Quarterly Live Performance events.
• Sell-Out Crowds
• Stories from Local Notables
& Neighbor Next Door
• Additional StorytellersX live community events at local
library branches
• Real People tell personal stories on local issues affecting
our community.
• Unique Storytelling with expansive content online,
including photos, video and more.
• Expansion plans in development include addition of
podcasts, digital only stories, more video and even more
Louisville stories.
Real People, Real Stories,
Unique Experiences
COURIER JOURNAL EXCLUSIVES
LOUISVILLE STORYTELLERS PROJECT
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VIP Food & Wine Tasting Event
• October Event at Norton Commons
• Unique experience for local foodies
• Small plate samplings and wine tastings
• Educational master classes
• Kitchen and gadget demonstrations
• Celebrity chef appearances
COURIER JOURNAL EXCLUSIVES
FOOD & WINE EXPERIENCE
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COURIER JOURNAL EXCLUSIVES
MOBILE &TABLETAPPS | MOBILE CAPABILITIES
Why advertise on
these channels:
Incorporating a mobile campaign will provide you with a cohesive
and robust program to reach local consumers during various times
of day and on their preferred electronic device.
Rising smartphone adoption, fast-expanding 4G networks,
along with more time spent on mobile devices is driving the explosive
growth of mobile ad spending. Additionally, companies like Google,
Facebook, Apple, and Microsoft are devoting more attention to mobile
media, mobile devices, and therefore, mobile advertising.
Mobile is an excellent complement to any desktop campaign.
While at work, most website users utilize their desktop to browse
the web. In the evenings, we see a decline in desktop but an
increase in tablet and smartphone activity.
We also see consumers often multi-tasking with simultaneous
usage of different devices. With this in mind, our mobile offerings
continue to grow and diversify.
Louisville Area Mobile Growth Area
Adults who Own Any Mobile Device*
2012 17%
2016 80%
*Scarborough R1 2016 Louisville area DMA
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The Courier Journal
print edition is on the iPad!
The Courier Journal on an iPad with
all the stories, photos and ads shown just
as it appears in print. Subscribers can use their
digital account login to access current and
back issues.
Get the latest local news for Louisville and
Southern Indiana with The Courier Journal’s
iPhone, android and tablet app.
• Up-to-the-minute local news & weather
• Full-screen video and photo galleries
• Sports, business, entertainment
and life coverage
• Commentaries and opinion columns
• Breaking news alerts on the go
Print
Edition
COURIER JOURNAL EXCLUSIVES
MOBILE &TABLETAPPS | SPECIAL ADVERTISING OPPORTUNITY
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MOBILE CAPABILITIES
COURIER JOURNAL EXCLUSIVES | MOBILE &TABLETAPPS
Stay in touch with the Cards and Cats anytime,
anywhere. Loaded with all the latest headlines,
opinions, live game coverage, photos, videos, tweets,
scores, stats and rosters. With exclusive opinion
and analysis from the CJ’s UofL and UK sports team,
live pre-game shows, game blogs, and videos.
Whether you bleed blue or red, we’ve got you covered.
21. 21-41 DIGITAL PRODUCTS & SERVICES
Immersive Ads - Gravity
High-Impact Display
Mobile Display
Branded Content
Courier Journal Ad Network
Video Production & Advertising
PPC
SEO
Social Ads
Email
Social Media Marketing
Maps and Reputation
Web Development
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DIGITAL DISPLAY
Premium Display Advertising
Digital display advertising helps your marketing messages get
in front of the right audience.
1. Targeted
Use demographic, behavioral and contextual targeting
to reach different audience segments important to your
business across the web and on all platforms. Reduce
wasted impressions with a targeted digital approach.
2. Personalized Messaging
Tailor your message to resonate with each
audience segment and test different variations to see
what performs best. Adding in retargeting allows you to
serve a follow-up message to your audience based on
their previous behavior on your site or landing page. This
personalized approach helps raise conversion rates.
3. Interactive/Engaging
Digital display allows for video and rich-media elements, such
as animation and user-controlled interaction. It creates an
engaging platform that is on par with television, but also lets
the user continue the engagement instantly on your landing
page or website. Engagement builds branding and leads the
user down the consumer journey path.
4. Trackable
All campaigns come with reporting that measures multiple
key performance indicators such as click-through rates,
engagement rates and conversion rates. With the proper
analytics set-up, we can measure your return on investment with
each campaign.
Benefits of using:
23. What is Gravity?
Courier Journal’s Gravity ad unit is the world’s first IMAX-style advertising
experience. Your cinematic brand video is showcased within a fluid design, full-
screen ad unit that auto-plays on a continuous loop with muted sound. It’s BIG and
engaging! Gravity is engineered for success.
IMMERSIVE ADS
GRAVITY
Premium Display Advertising
Interactive
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750%
INCREASE
in interaction rate
compared to the IAB
Billboard industry
standard ad unit
92%
INCREASE
in interaction
time compared
to Gannett’s
Pushdown ad unit
>50%OF USERS
watched the video
multiple times
50%
INCREASE
in interaction
rate compared
to Gannett’s
Pushdown ad unit
90%
INCREASE
in attention quality
compared to the IAB
Billboard industry
standard ad unit
ACTUAL GRAVITY PERFORMANCE RESULTS FOR GANNETT
• Largest creative execution
• Commands attention
• Highest engagement metrics
• Home page placement
• 20 seconds - 2 minutes looping
• HD video capable
• 4:3 or 16:9 ratios
IMMERSIVE.
CAPTIVATING.
REVOLUTIONARY.
Interactive Specs
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COURIER JOURNAL EXCLUSIVES
HIGH-IMPACT DISPLAY
Premium Display Advertising
High-Impact ads are a
dynamic, and visually stunning
way to engage the reader,
dominate the page,
and drive consumer action.
Hero Flip
This ad unit's prominent center page
placement ensures consumers take notice
of your product or service.
Interactive
Specs
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COURIER JOURNAL EXCLUSIVES
HIGH-IMPACT DISPLAY
Premium Display Advertising
IAB Billboard
Designed to drive user focus to a single advertising
experience for maximum impact. Full rich media
interactivity and the opportunity to showcase your brand
— even turning the whole canvas into video for maximum
impact. This ad unit commands attention, running full
width of the web page with full close-ability.
Pushdown
A push-down ad expands downwards upon initiation,
pushing the site content down with it. Your ad takes
center-stage! The ad appears consistently but subtly on
the top of the web page so viewers can choose to click
on it at any point of time.
Interactive
Specs
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COURIER JOURNAL EXCLUSIVES
HIGH-IMPACT DISPLAY
Performance Advertising
Transition
By commanding the entire browser window,
this ad ensures that your brand message is
front and center
From exclusive homepage positioning
or a section front to our interactive
capabilities, our high impact advertising
solutions can increase engagement and
interaction with your brand.
Interactive
Specs
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Interactive Takeover
This ad overlays page content
and delivers high-impact creative
to engage and inform readers.
COURIER JOURNAL EXCLUSIVES
HIGH-IMPACT DISPLAY
Performance Advertising
Video Takeover
This ad's purpose is to interrupt
the user's browser experience
and immediately draw attention
to the ad message.
Interactive Interactive
Specs
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Research shows 90% of people
move between devices to accomplish
a goal. So, reaching customers
on-the-go is more important
than ever before.*
*Source: www.thinkwithgoogle.com/products/mobile-ads.html
**Source: eMarketer, October 2015
Wherever
and whenever.
Mobile display advertising has changed
the way local businesses think and consumers
shop. Reaching more people using smartphones
and tablets than ever before, CJ Media
provides advertisers access to a captive
audience in hyper-targeted ways.
CJ Media provides trusted mobile sites
and apps to an engaged audience.
Plus, we can help you reach any mobile audience
with our digital demand-side platform and other
mobile advertising like geo-fencing.
MOBILE DISPLAY| MOBILE ADVERTISING OPPORTUNITY
Adults spend and average of
2 hours, 54 minutes
on mobile devices each day**
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IN-LINE AD ARTICLE PAGE
Mobile Display Product Benefits
• High visibility placements available, providing a visual
and interactive message
• Provides reinforcement of market-wide advertising
• Reach consumers in the moment of purchase decision
• Compliments desktop campaign advertising
• Click-through rates are often double
the performance of standard desktop display CTRs.
Mobile is now.
Consumers carry their mobile phones everywhere and they
are largely always within a couple of feet of their phones at
any given time. Mobile is immediate, personal and timely.
It is always on. This makes mobile the medium
for your advertising message to your consumers.
MOBILE DISPLAY| MOBILE ADVERTISING OPPORTUNITY
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COURIER JOURNAL EXCLUSIVES
DIGITAL MARKETING SERVICES | THE CJ MEDIA ADVANTAGE
• We utilize best-in-class ad technology .
• Expert teams of account managers and digital optimization
specialists are on staff to ensure quality planning, execution
and constant optimization.
• We offer high-quality reporting with actionable insights.
24/7 reporting dashboard tools allow monitoring of campaigns
at anytime.
• One point of contact ensures consistent results and strategy,
along with turn-key campaign management.
Be Found. Get Connected. Stay Engaged.
From search to social, and everything in between, we’ll help you manage
your digital and mobile local business marketing to deliver what matters
most to you: new customers.
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BRANDED CONTENT
Engage Consumers
Product Benefits:
• Break through the clutter and gain attention by providing content in the context of the user’s experience
• Ad formats match both the form and the function of the user experience in which it is placed
• Educate, inspire, entertain or inform your audience in a matching format
• Engage in a way that adds value to the consumer relationship
• Position your brand as a thought-leader and seek brand affinity
COURIER JOURNAL EXCLUSIVES
Branded Content
is provided and presented by the advertiser,
and appears simultaneously on Courier Journal
desktop, iPad, and mobile web platforms. These
stories are clearly marked to differentiate them
from our editorial Content.
Syndicate content
your content on our
local platforms combined
with an ad buy and promotion
Gannett’s
Approach
to Native:
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COURIER JOURNAL EXCLUSIVES
Benefits
• Nearly unlimited reach potential
• Run advertising across a multitude of ad exchanges
and thousands of websites
• Automatically optimizes based on conversion goals
• Cost effective to deliver best ROI
COURIER JOURNAL AD NETWORK
Targeted Display Advertising
Audience Targeting Strategy:
Benefits
• Target by Geo, Segments, Contextual
• Brand building
Remarketing Strategy:
Benefits
• Re-engage website visitors who
have demonstrated initial interest
• One of the best tactics for
increasing conversions
Cost Per Acquisition Strategy:
Benefits
• Combines Audience Targeting and
Remarketing with conversion tracking
• Optimizes campaigns to deliver
impressions to those who are most
likely to convert
• Tracks post-click and post-view conversionsDemand
Side Platform
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Produce captivating video that
puts your company above the rest.
We offer:
• A nationwide network of highly qualified videographers
who capture video footage on-site and an in-house,
experienced and creative editing team to craft
high-quality, effective web marketing videos
• Assistance throughout the entire production process including:
scheduling, scripting, production releases, editing, revisions
and final delivery
• Guaranteed 10 day turnaround time for delivery
of the first version from the date of footage capture
• A wide range of offerings based upon our your
needs.Videos can be repurposed in digital campaigns
such as pre-roll, in-banner video and rich media executions.
Videos can also be posted to your website and on
YouTube to increase search visibility
VIDEO
PRODUCTION
COURIER JOURNAL EXCLUSIVES
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Sites containing video
are 53% more likely
to appear on the
first page*of Google results
Video landing pages generate
5x higher engagement
and response rates*
Video
Capabilities:
Video is a vital component to a
comprehensive digital marketing program.
Video boosts online search results while
engaging and converting customers.
of people take
action after
watching a video*46%
VIDEO ADVERTISING
Providing an outlet for your business to share on multiple online
platforms, video is an excellent way to connect with customers. We
provide your business with a professional, high quality video that
you can share on a wide array of different media including social
networks, websites and emails.
• Pre-Roll
Plays ahead of targeted video content on desktop and mobile
• Video Takeover
Takeover of section front
• Social Media
Video is highly shareable, great for paid social posts
*Sources: Forrester Reasearch, Lightswitch, eMarketer
Specs
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PPC
Digital Marketing Services
Pay Per Click (PPC) is a powerful component
of search engine marketing that places targeted,
advertisements within search results and on social
networks.These advertisements are used to generate
leads and direct traffic to designated landing pages
or a client’s website. In addition to branding,
PPC ads are designed to highlight a business’s
most attractive and sought-after products,
services, and special offers.
Our experts will work with you to
identify your business goals,
then develop and manage a PPC
campaign on multiple search engines.
Product benefits:
- Instant visibility
- Leveled playing field
- Drive immediate leads
- Attract targeted visitors
- Transparent data and analytics
- Only pay when potential customers click on your ad
or contact you
- Reach customers in your targeted area
- Advanced lead tracking and reporting captures daily
campaign activity.
*Source: Scarborough R1 2017, Louisville area DMA
Every month, 72.6% of Louisville
area adults search online.*
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SEO
Digital Marketing Services
On-site techniques:
- Optimization of metadata, installation
of analytics and web tools
- Recommendations for on-site content optimization
Off-site techniques:
- Press releases distributed to relevant sources
- Microsites (and link building for those microsites)
- Directory submissions
- Social claiming of 100+ social sites (Facebook,YouTube, etc)
- Social signals (using those claimed sites to
generate interest and engage your customer)
Search Engine Optimization (SEO) is the art and science of making enhancements to
your website to influence its ranking in search engines and drive traffic to your website.
SEO may target different kinds of search, including image, local, video, academic,
news, and industry-specific search engines. SEO is a long-term strategy and should be
positioned with other immediate lead delivery products.
Our Search Engine Optimization specialists will work
with you to identify your business goals, then develop
and manage the entire campaign on multiple search engines.
Product benefits
- Brand awareness
- Constant promotion
- Targeted traffic
- Establish credibility
- Increase visibility
- Beat your competition
- 24/7, secure, online access to the Campaign
Management Center for all reporting
- We optimize with industry best practices to
increase the campaign’s overall performance
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EMAIL MARKETING
Reach Customers Through Their Inbox
Email yields some
of the highest ROI
in digital marketing.
Email provides targeted and custom crafted
messages that reach consumers when they are
ready to purchase. CJ Media adds email into an
integrated marketing strategy to build loyalty,
maintain an ongoing relationship with your
customers, and foster repeat business.
Email Product Benefits:
- Increases web and in-store traffic
- Encourages customer loyalty and repeat sales
- Provides quick, real-time messaging to engaged consumers
- Detailed performance reporting
- Cost-effective direct marketing
- Custom or semi-custom creative templates
- Collect customer emails and actively engage them with
timely messages
- Reach customers who requested regular correspondence
- Cost-effective medium to promote upcoming events, distribute
offers and increase customer engagement
- Drive website traffic
- Measurable to determine ROI
- Excellent compliment to all other digital marketing programs
as it is a vehicle to market to existing customers or leads
- An opportunity to reach a NEW stream of potential customers
- Highly targeted geo, demo and lifestyle selects to reach the right
audience at the right time
- More cost-effective than blanketed direct mail programs
- We provide creative development and design recommendations
to ensure the best possible results
- Detailed performance reporting
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SOCIAL MEDIA ADS
Digital Marketing Services
Facebook continues to transform the way people
and businesses connect.The secret to social marketing
success is having the right strategy at the right time.
Identify your customer’s unique qualities and assets, and
leverage them to drive results in the four dimensions of
social marketing: Connect, Engage, Influence and Integrate.
Our Facebook ad management solution delivers targeted
ads to a user’s preferred device.
Target the right audiences using:
- Demographic
- Personal
- Social
- Interests
- Behaviors
- Geography
Product benefits:
- Market to a highly engaged and influential audience
- Drive sales to both new and current customers
- Facebook ads are highly viral and a strong reach tool
- Drive measurable in-store and online sales with
Facebook Offers
- Increase website traffic, responses and qualified leads
- Increase conversions, app installs and usage
- Complements search marketing efforts
962,865
Louisville area adults visit social
networking sites every month*
*Source: Scarborough R1 2016, Louisville area DMA
$
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SOCIAL MEDIA MANAGEMENT
Digital Marketing Services
Social media provides businesses a unique opportunity to
connect and engage with their current and potential client
base like never before.Through social media channels such
as Facebook, Google+ andTwitter, companies can manage
their online reputation and quickly build a social network
of brand supporters.
- Custom content creation and management
- Develop a custom one-to-one relationship between your
business and local customers
- Custom analytics to measure the success of the campaigns
Product benefits:
- Lead capture and creative marketing
- Hyper-targeted personal marketing
- Increase brand exposure
- Competitive differentiation
- One-on-one interaction
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Local consumers are online searching
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- Claimed and locally optimized Google+ Local listing
- Creation of 50 NAP Citations (business name, address
and phone number) per month
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WEB DEVELOPMENT
Digital Marketing Services
Web development is more than just
website building. Lead capture pages
are also an essential component of digital
advertising. All of your ads and search
engine results need a place to land.
Generally, there are three options: a lead
capture page, proxy page or a website.
We work to ensure your lead page and new site
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product/service priorities and relevant content that
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a day, 7 days a week, 365 days a year
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42. The Courier Journal is a daily
newspaper with a long and
impressive history. The paper,
part of the USA TODAY NETWORK,
has won ten Pulitzer Prizes for
investigative reporting.
42-50
PRINT PRODUCTS & SERVICES
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Direct Mail
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Adscape & Sticky® Notes
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Your advertising message can be delivered to our subscribers
7 days a week through the Courier Journal. Each Wednesday
and Sunday, we give you the ability to EXTEND your reach and
deliver your message to non-subscribers as well. This solution
allows you virtually total market coverage.
Why Buyer’s Edge?
• Geographically targeted
• High visibility
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and non-subscribers
• Full color
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• 52 week distribution
L
ook at the list of winners at re-
cent coffee trade show com-
petitions. Coffee-centric cit-
ies like Chicago and Portland,
of course, are represented.
But in the past few years, a
new city has started to make its place
known among the ranks: Louisville.
In the past year alone, Sunergos Cof-
fee was recognized for having America’s
Best Espresso, a local barista placed sec-
ond in a latte art championship andQuills
Coffee took home the regional title for
America’s Best Coffeehouse, with Vint
placing third in the same competition.
The city’s efforts have caught the at-
tention of people across the specialty cof-
feeindustry,fromwell-knownroastersto
bottom-level baristas. But in a foodie
town where bourbon distilleries and tal-
ented chefs reign supreme, coffeehouse
owners have questioned where they fit in
at the local level.
“We’ve not nearly arrived yet,” said
Matthew Huested, co-owner of Sunergos
Coffee. “I would love for Louisvillians to
make a conscious decision to buy Louis-
ville coffee. With that kind of economic
backing, there’s no limit to what we can
do with coffee in Louisville. At the same
time, there’s a wonderful movement
“We’ve not nearly arrived yet,” said
Matthew Huested, co-owner of Sunergos
Coffee. “I would love for Louisvillians to
make a conscious decision to buy Louis-
ville coffee. With that kind of economic
backing, there’s no limit to what we can
do with coffee in Louisville. At the same
time, there’s a wonderful movement hap-
pening. We’ve not yet become a city that’s
associated with coffee as we are with
horse racing or baseball bats or bourbon.
But we can be.”
Specialty coffee has been in Louisville
since at least 1962, when John Conti
opened a gourmet coffee company that
now roasts more than 1.5 million pounds
of coffee annually, according to its web-
site. However, the coffee movement
didn’t make significant strides until the
‘90s, when Heine Brothers’ Coffee, the
Highland Coffee Company, Safai Coffee
and Day’s Espresso & Coffee started
shops that laid the groundwork for doz-
ens of coffeehouses that have opened
since.
Back then, Starbucks was not yet in
Louisville, but it was quickly gaining
ground in cities that had already devel-
oped local coffee scenes, such as Chicago
andLosAngeles--whereGregandNancy
Hofer lived at the time.
Several of Greg Hofer’s cousins in Los
Angles owned successful coffee shops,
and when the couple moved to Louisville
in 1995, they knew the coffee movement
would eventually make its way inward.
Though Heine Brothers’ and Safai had
opened shops the year before, the Hofers
thought the scene could only continue to
grow. In 1999, they opened their shop,
Highlands Coffee Company, on Bard-
stown Road.
“Wefeltlikeweweregettingajumpon
it,” Nancy Hofer said. “L.A. was like the
crystal ball of what we thought was pos-
sible here. But the better difference in
Louisville is really that sense of commu-
nity and people connecting with each oth-
er. Bigger cities might be ahead on some
things, but they never have that warmth.
I think Louisville is the perfect combina-
tion of big city conveniences and small
town charm.”
Since the sudden spurt of the ‘90s, the
local coffee scene has continued to grow
steadily with a dozen companies opening
morethan30coffeehousesandroasteries
citywide. The movement has reached
passed the Highlands into other neigh-
borhoods — including Jeffersontown,
Portland and Fairdale — and has even
stretched across the river with Quills and
Heine Brothers’ launching stores in
Southern Indiana.
ALTON STRUPP/THE COURIER-JOURNAL
Coffee beans are stirred recently in the roaster at Red Hot Roasters at the corner of Lexington
Road and Payne Street in Louisville.
Is coffee Louisville’s
other signature drink?BAILEY LOOSEMORE
@BLOOSEMORE
Reach over 340,000 households across the
Louisville & Southern Indiana area
Total Market
Coverage
Solution
BUYER’S EDGE
Total Market Coverage
*Source: 2015 Circulation household estimate; Scarborough 2015 R1 Louisville DMA
Specs
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PRE PRINTS
Total Market Coverage
PRINT XPRESS
Total Market Coverage
Target a zip code or saturate the market with your
pre-printed marketing piece.
We help you design, print and deliver a customized
marketing piece.
Specs
Pre Prints Print XPress
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With an extensive database, CJ Media allows you to
specifically target your best customers by geography and/or
demographics. With endless options, you can reach people by
ZIP code, address, age, income, marital status and more.
CJ Media also gives you the ability to reach your customers
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DIRECT MAIL
Performance Advertising
Specs