Brooks Bennett and Ashley Fruechting present on the coming trends in technology at the 3CMA annual conference in Austin, TX on September 8, 2011

1. Technology Trends
Ashley Fruechting,Vision Internet
Brooks Bennett, City of Round Rock

2. Where the trends are
headed...
• Artificial Intelligence
• Internet of Things
• Bio-enhancement

3. AI, really? Yes.

4. Internet of Things
• All kinds of networked
devices communicating in
real-time
• Coming sooner than you
might think. Even Coke
machines are now Internet
connected, but don’t get me
started on that...

5. Internet of Things

6. Bio-enhancement
• Nobody should believe
me about this one
• You should listen to Ray
Kurzweil and watch
“Transcendent Man”

7. Transcendent Man

8. Next few years
• Mobile - We’ve exhausted the limits of
the PC platform, the future will be mobile
first
• Location - Now that I am mobile and
moving, where I am matters
• Social - I am human (for now), let me talk
with my friends

9. Mobile
• How many people have a mobile website
for their organization?

10. Mobile
• Mobile is growing exponentially and will
overtake desktop web by 2015
• Time to start looking at mobile and the
content that you want to share (type,
format, style, etc.)

11. To App or not to App?
• Each class of device has a different
programming environment = $$,$$$
• Web browser is becoming more
standardized for mobile
• People on phones still use Google...
• BUT - Native apps, when necessary and
done right are MAGICAL (i.e. Angry Birds)

12. Mobile
• ~5% of traffic to City of Round Rock
website is mobile and growing
• Mobile payments and notifications are great
places to add convenience
• Does not have to be hard to start. Make
sure your site is functional on a mobile
device and expand from there

13. Location
• Maps - Help me get to the park, help me
get to a public meeting, help me pay a ticket
• Google MyMaps and Google Map API
• Bing
• ArcGIS JavaScript API

14. WunderMap

15. Location
• Social checkins
• Gowalla
• Foursquare
• Facebook
• Google Places

16. Location

17. Location
• Google Places
• Check to make sure the information for
your facilities is accurate. This is a huge
pain, but over 50% of your web traffic
comes from Google, so it is worth the
effort

18. Google Places

19. Social
• Using Social Media is no longer a question
of why, it is a question of how?
• Each community engages a bit differently
and it is still the wild west. Use both the
right and left sides of your brain on this
one...

20. Social

21. Social
• Facebook, duh.
• Twitter, duh.
• Google+, huh?

22. Google+
• Only months old and invite-only
• Has already pushed Facebook to make
some privacy changes
• No business or gov’t accounts allowed,
but they are said to be coming

23. Google+

24. How to keep up?
• Social Media blogs like Mashable and
Techcrunch
• Gadget blogs like Engadget and Gizmodo
• Slashdot - News for nerds, stuff that
matters
• Social Networks like Twitter and Google+
to get information straight from the source

25. Questions?
Ashley Fruechting,Vision Internet
Brooks Bennett, City of Round Rock

26. Links
http://slideshare.net/cityofroundrock
Video clips:
Cleverbot via CornellCCSL
www.youtube.com/watch?v=WnzlbyTZsQY
Internet of Things via IBMSocialMedia
www.youtube.com/watch?v=sfEbMV295Kk
Transcendent Man trailer via TranscendentMan
www.youtube.com/watch?v=ntY01qoIdus
Foursquaropoly
vimeo.com/28431085
In the Year 3000 via Conan O’Brien