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Social Media For Economic Development And Community Marketing
- 1. City of Round Rock’sSocial Media Success Story What We’ve Learned In Our Extensive 3.5-Year Journey
- 2. Our Goals Provide additional channels of input for citizens and other potentially-affected interests Increase the transparency of the City's decision-making process Facilitate a sense of community Reach new audiences with City messages and information
- 3. Our Social Media Toolkit Launched Community Conversations blog in July 2007 14 blogs, 491 posts, 339 comments Created Facebook Page in July 2008 2,286 fans/likes Started Twitter account in June 2008 2,161 followers Flickr group launched in 2007 135 members, 1,181 photos YouTube channel opened in 2007
- 4. The Blog Community Conversations blog Comments are moderated A good Terms of Use is vital! Best use is for extended planning projects like General Plan, Downtown Master Plan because it creates historical record Tend to see more activity at beginning of process, with interest tapering off as project/plan progresses
- 5. Facebook Facebook Fed by blog, we often get more comments on FB page than on blog site Be sure administrator is “friendly” and can tag people in videos, pictures Don’t be afraid to allow posts to your wall, or you’ll miss stuff like this …
- 6. High Praise
- 7. You Love Us! You Really Love Us!
- 8. You Love Us! You Really Love Us!
- 10. How We Use Flickr We moderate uploads As a community builder As a resource for free pictures – our Terms of Use allows us to use submitted photos in City promotional materials. In return, we give credit to photographer
- 18. Twitter We auto-feed it news releases from our website Set up automatic searches for “Round Rock” and “City of Round Rock” and respond as needed As Communication Director, I use it to monitor local media outlets
- 19. YouTube Took a while to get a Government Partner Account to post videos longer than 10 minutes … Now we use it to feed all online video outlets: City website, Facebook, web widget
- 20. Successful? Provide additional channels of input for citizens and other potentially-affected interests Increase the transparency of the City's decision-making process Facilitate a sense of community Reach new audiences with City messages and information
Editor's Notes
- We now know 45 percent of households are Facebook users
- Website is still the mothership. Blogs include links to info on site; FB fed by website news tool and calendar tool; Twitter is fed by news tool; We link on front page of site to Flickr; we use YouTube to feed online videos to our website and FB. Learn to use RSS technology to leverage content
- Blog gets discussion on your turf, a lesson we learned from DellDowntown Master Plan posts started in Dec. 2007, ended in June 2010 when Council approved plan; 38 posts, 28 comments. Give OSP ballfield example: actually revised/clarified mission statement based on input; 12 posts with more than 100,000 views.
- Need to promote natural beauty of your community?
- Need to promote your downtown?
- Promote your community as family fun?
- Need to promote heritage tourism?
- Sports Capital of Texas
- Comment: Most people don’t care about local gov’t unless there’s a problem or we’re doing something in their backyard. But there’s a handful that care A LOT about what we do. So Med is great for reaching those folks.