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Taking Control of Social Media For Your Career

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Taking Control of Social Media For Your Career - Mass Comm Week 2018

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Taking Control of Social Media For Your Career

  1. 1. Taking Control of Social Media for Your Career Cindy Royal, Ph.D Professor Founding Director, Media Innovation Lab Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal
  2. 2. 70 percent of employers use social media to screen candidates during the hiring process, and about 43 percent of employers use social media to check on current employees. •Google yourself •Google others in your field and compare •Work on public image •Use social media to show your interest in career field https://www.businessnewsdaily.com/2377-social-media-hiring.html
  3. 3. Start a Website/Blog Blogging allows you to explore your passions, improve writing skills, communicate with others who share your interest. Use a website as an online resume/portfolio
  4. 4. LinkedIn • Your LinkedIn profile can connect you to thousands of professionals • Search for connections at companies of interest • Create a LinkedIn profile that reflects your interests and background much like a resume • Include your Website on your LinkedIn profile
  5. 5. Facebook • Facebook is a fun place to share with friends • But remember, any friend can be a potential career contact • Friend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully. • You are likely to need to set up social media accounts for future employers, so important to understand their usage now.
  6. 6. Twitter • Start a Twitter account; free & simple • Follow interesting people in your field. • Use widgets to repurpose to your Web site or blog. New content all the time. • Respond to questions • Retweet interesting items
  7. 7. Photos and Visuals • Instagram - add filters to photos; share with your friends (Facebook purchased in 2013); now has Stories feature • Snapchat – follow brands; experiment with Stories • See how brands use these platforms
  8. 8. Video • Use your phone • Learn to use simple editing software like iMovie or Windows MovieMaker • YouTube
  9. 9. Go Mobile • Find apps that will allow you to expand your social media activities • News apps help you stay in touch • Social media apps – allow you to post when you are on the go. • Facebook Live – live stream from your phone • Manage notifications
  10. 10. Messaging • WhatsApp • GroupMe
  11. 11. Analytics • Use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc. • Google offers a range of certifications. Check out certifications from Hootsuite, Hubspot, Facebook and Twitter.
  12. 12. Networking Attend networking events and use social to stay in touch with contacts.
  13. 13. Trends • Digital Product Management • User Experience (UX) Design • Wearables • Virtual Reality/360 Video/Augmented Reality • Artificial Intelligence • Data • Blockchain • Drones & sensors • Coding for all disciplines
  14. 14. Leveraging Social • Employers look at social presence • Digital/social media planning likely a part of many careers: social media editor, PR, event planners, marketing, entrepreneurship • Demonstrate comfort, expertise, enthusiasm • Social media careers include strategy and analytics • Make contacts, ask questions, learn about companies • Use social network to complement in-person networking • Stay up-to-date conceptually, as well • Try new things, have fun!
  15. 15. Don’t… • Curse or use foul language • Describe illegal activities • Exhibit rude behavior, explicitly sexual • Denigrate religion, politician, political group, ethnicity, etc. • Use poor spelling and grammar • Seem to be drunk/drugged • Slam current employer • Discuss your search for a new job http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
  16. 16. Resources − SXSW Interactive − Read Tech sites like TechCrunch, SmashingMag, Wired. Tech section of NY Times and FastCompany.com − Nieman Lab, PBS MediaShift − Books by Gary Vaynerchuk – Crushing It and Jab, Jab, Jab, Right Hook − KPCB Internet Trends Report - https://www.kleinerperkins.com/perspectives/internet- trends-report-2018 − Journalism, Media and Tech Trends – Reuters - https://reutersinstitute.politics.ox.ac.uk/sites/default/files/ 2018-01/RISJ%20Trends%20and%20Predictions %202018%20NN.pdf