SlideShare verwendet Cookies, um die Funktionalität und Leistungsfähigkeit der Webseite zu verbessern und Ihnen relevante Werbung bereitzustellen. Wenn Sie diese Webseite weiter besuchen, erklären Sie sich mit der Verwendung von Cookies auf dieser Seite einverstanden. Lesen Sie bitte unsere Nutzervereinbarung und die Datenschutzrichtlinie.
SlideShare verwendet Cookies, um die Funktionalität und Leistungsfähigkeit der Webseite zu verbessern und Ihnen relevante Werbung bereitzustellen. Wenn Sie diese Webseite weiter besuchen, erklären Sie sich mit der Verwendung von Cookies auf dieser Seite einverstanden. Lesen Sie bitte unsere unsere Datenschutzrichtlinie und die Nutzervereinbarung.
Will be covering a lot. Can't cover everything, but will attempt to provide resources and food for thought to follow on later. Some general rules/info How workshop will work Try to remove distractions as much as possible. Glad to get you away from outine bathrooms snacks – water, juices, teas in milab. Soft drinks, if you really want, there is a vending machine. Coffee campus – will walk to San Marcos Square for dinner on Sunday
Will be able to work on this on some evenings and on Monday. Will present on Monday afternoon.
Product - background in marketing; then moved to tech industry Occurred to me that is what we have been doing More complexity in products, range of products –
Complexity of digital products, mobile, data, data visualization, now moving into bots. VR, social engagement AI Need for ethics and journaistic sensibilities Role of communicators, ethics, sensibility
Effects now showing up as we look at Facebook and other problems
These came from Product Manager interviews for research as well as Product MOOC
Visual Projects Editor – Marshal Project
Visual Projects Editor – Marshal Project
Jobs in Digital Marketing, web development, social media in a range of industries
Took an afternoon to develop. Took 2 years to get approved.
Everyone on team use same color for each question; change colors within questions Five groups of four After ideation, read and put on board, start to organize in groupings of same
Take this back to your colleagues and students and test the concepts with them
Digital Product Management
• Thursday – Product Management; Social Media & Analytics
• Friday – Data Journalism; Field Trip to Texas Tribune and
Panel with TXST Alumni
• Saturday – Coding: Frontend Development & Working with Data
• Sunday –Drones; Curriculum and Pedagogy
• Monday– VR/360 Video; Emerging Research Trends; completion and
presentation of Curriculum Project
1. Pick one topic on which to focus. Prepare a hands-on prototype
that you can present on Monday and continue working on in the
future. Discuss what you did, how you did it, what you learned and
how you plan to continue learning in the future.
2. Create a curriculum plan to incorporate this topic. How will you
demonstrate this as a course or a significant module of a course?
Discuss particular challenges in offering this type of a course
Products Platforms Data
Websites, apps, bots, podcasts,
Content management systems,
social networks, commenting
systems, blogs, wikis…
Data provides the basis for content
management systems, social
networks, analytic platforms and
Digital engagement includes participation on
social networks, commenting on websites
and interacting with content.
The rules of the platform that determine
what a user sees
• Cross-functional teams
• Decision-making based on data
• User experience
• Tech savvy
• Business savvy
• Problem Solving
• Special challenges in a media
How Might We Develop Undergraduate
Curriculum with a Digital Media Product
Focus in Mind?
Digital Media Innovation Degree
• Launched Aug. 2016
• Currently 285 enrolled; 100+ have graduated so far
• Based on success of our graduate degree in Digital Media
• Core communication courses: intro, writing and law
• Core Fundamentals of Digital/Online Media
• DMI required courses:
• Web Design and Publishing
• Advanced Social Media and Analytics
• Digital Innovation Capstone
• DMI Electives – Multimedia Journalism, Coding & Data Skills, Mobile Media
Development, Data Journalism, VR/360 Video and more
What are the goals of a digital media
What type of students will you hope to
develop in this process? What should
they be able to do? What kind of jobs
should they move and progress into?
What are the elements of this
curriculum? Think in terms of courses or
modules. Consider traditional and
emerging concepts and skills.
Organize this into a curriculum. How is
this different than curriculum that you
are familiar with?
What needs to change, what needs to
go? What would prevent this from
happening? What are risks if it doesn't?
Aron Pilhofer - James B. Steele Chair in Journalism Innovation at Temple University;
Executive Editor, Digital, and interim Chief Digital Officer at the Guardian in London;
Associate Managing Editor for Digital Strategy and editor of Interactive News at The New
Trei Brundrett- Chief Operating Officer, Vox Media; formerly Chief Product Officer and VP,
Technology and Product
Becca Aaronson – Director of Product, Chalkbeat; product manager and senior deceloper,