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Monetising Social Media By Vanessa Tindale

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Ciaran Rooney
Ciaran Rooney

The document discusses two case studies of social media campaigns by Vodafone and Cisco. The Vodafone Live Guy campaign promoted a Vodafone broadband product through online videos and competitions. The Cisco Your Digital Crib campaign gathered consumer insights about video usage through blogger content, videos, and surveys on their website. Both campaigns aimed to increase brand awareness, drive traffic to their websites, and build relationships with influencers through engaging social media content.

TechnologieNews & Politik
1 von 10
Monetising Social Media Creative Case Studies
Vodafone ‘Live Guy’
Vodafone ‘Live Guy’ ,[object Object],[object Object],[object Object]
Vodafone Live Guy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=u4XSAc82DnQ
Vodafone Live Guy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cisco ‘Your Digital Crib’
Cisco – ‘ Your Digital Crib’ ,[object Object],[object Object],[object Object],[object Object]
Cisco – ‘ Your Digital Crib’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=-a- SecSLRQc
Cisco – Your Digital Crib ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Summary

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Monetising Social Media By Vanessa Tindale

Hinweis der Redaktion

  1. A quick introduction. I’m Vanessa Tindale Last 18 months, Commercial Manager at Shiny Media. My role to monetize these Generated revenue through variety of streams Most effective being partnering with brands on creative sponsorships Tonight -- two successful case studies Provide inspiration on monetizing your own properties while enhancing the user experience.