This document discusses how the mobile and participatory information ecosystem has changed how people access and share information. It notes that mobile broadband subscriptions and internet users have grown significantly worldwide between 2005-2009. The top mobile youth economies are China, USA, Japan, India, and Brazil. Teen and student mobile subscriptions are highest in East Europe, China/HK, and North America. The document then examines trends in US teen and adult mobile use and online activities, including increased use of social networking sites among teens and African Americans. It outlines characteristics of the new information ecology, such as increased information volume/variety and personalized information through search and customization. The document emphasizes that online information is now portable, participatory, and personalized through

1. Introduction & Welcome Rob Overton

2. “In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” ~Eric Hoffer, American philosopher and social theorist

3. Leveraging Today’s Mobile and Participatory Information Ecosystem Data by Pew Research

4. What’s Mobile Got to Do With It?

5. Global IT Trends

6. Mobile Broadband Subscriptions, 2005-2009 Number of mobile broadband subscriptions per 100 inhabitants. Source: International Telecommunications Union, 2010.

7. Internet Users, 2005-2009 Number of internet users per 100 inhabitants. Source: International Telecommunications Union, 2010.

8. THE BIG 5 MOBILE YOUTH ECONOMIES 255m $58b $31b 281m 97m CHINA $21b THE MOBILEYOUTH® REPORT 2010 $21b 32 USA $19b 76m JAPAN INDIA SUBSCRIPTIONS (AGE <30) VALUE $BN PA BRAZIL 8 SOURCE MOBILEYOUTH DATA 2010 AGES 5-29

9. MOBILE YOUTH: TEENS & STUDENTS MILLIONS OF SUBSCRIPTIONS 2010 119.7 47.5 99.4 22.4 41.7 12 13 28.6 30.8 22.9 EAST EUROPE 139.8 NE ASIA 36.6 WEST EUROPE THE MOBILEYOUTH® REPORT 2010 20 NORTH AMERICA CHINA HK 60.1 63.7 52.9 MENA 32.1 38.2 STUDENTS (19-24) TEENS (14-18) 31.7 15 LATIN AMERICA SUB SAH AFRICA SOUTH ASIA ASIAN PACIFIC SOURCE MOBILEYOUTH DATA 2010 BASED ON SUBSCRIPTIONS (ACCOUNTS) RATHER THAN SUBSCRIBERSTEENS 14-18 STUDENTS 19-24 9

10. www.mobileYouthreport.com Published by mobileYouthStatistics on youth mobile usageAvailable for download

11. US Teen Mobile Use

12. US Teen Mobile Use

16. US Teen Gadget Use

17. US Teen Internet Access

21. US Adult Cell Phone Use

23. US Adult Wireless Internet Use

24. What’s Mobile Got to Do With It? Overall, US wireless internet users are more engaged in online activities Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults Overall, African-American adults in the US are the most active mobile internet users In the US, African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics

25. US Social Network Site Use

26. US Adult Social Media Use Percent of Online Adults Who Use Social Media

27. US Adult Social Media Use, by Race Percent of Online Adults Who Use Social Media

28. US Teens Aren’t That Into Twitter

29. US Adults 18-24 Are Into Twitter

30. US Teens are More Into Content Creation

31. Content Sharing is Growing Among Adults

32. Remixing is Flat

33. SNS Takes the Place of Blogging?

34. Summary of US Teen Online Activities 73% of online teens use SNS (up 50%) 14% blog (down 50%) 8% use Twitter 8% visit online virtual worlds 38% share content online (steady) 21% remix content (steady) 62% get news about current events and politics 48% buy things online 31% get health, dieting, fitness info 17% get info about sensitive health topics

35. Hallmarks of the New Information Ecology

36. Then and Now

37. The “New” Information Ecology Blurring line between “news” and “information” Information is “free” Information is “at my fingertips” Information is available when I want it Information is available from multiple sources

38. The “New” Information Ecology Volume of information grows

39. The “New” Information Ecology The variety of info sources increases and democratizes and the visibilityof new creators is enhanced in the age of social media.

40. The “New” Information Ecology People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

41. The “New” Information Ecology Venues of intersecting with information andpeople multiply and the availabilityof information expands to all hours of the day and all places people are

42. The “New” Information Ecology The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

43. The “New” Information Ecology Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” ~40% of online adults get RSS feeds ~35% customize web pages for info they want

44. The “New” Information Ecology Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligenceasserts itself 31% of online adults rated person, product, service

45. The “New” Information Ecology Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet

46. The “New” Information Ecology Where Americans get their news and information on a typical day

47. The “New” Information Ecology The internet has not replaced/ displaced traditional media but… It is fundamentally changing the way people consume and interact with information

48. The Online News/Info Consumer 71% of American adults ever get news or information online The majority of online news and information consumers are under age 50

49. The Online News/Info Consumer 71% of American adults ever get news or information online Almost a third of online news and information consumers are under age 30

50. The Online News/Info Consumer 71% of American adults ever get news or information online Almost a third of online news and information consumers are under age 30 *The median age of online news/info consumers is 40

52. Have higher incomes than other online adults and other adults in general

53. Are disproportionately white and Hispanic

55. The Online News/Info Consumer What Are the Most Popular Online News/Information Topics? % of Online Adults Who Get News/Information Online About Each Topic

56. The Online News/Info Consumer Most Popular Features of Online News Sites % of Online News/Info Consumers Who Say Each Feature is Important

57. The Online News/Info Consumer How many websites, if any, do you routinely rely on for news and information? % of Online News/Info Consumers

59. Hunters and Gatherers(71% go online specifically to get news/information at least a few times a week)

60. Serendipitous News/Info Discoverers(80% come across news/information at least a few times a week while they are online doing other things)

62. Participatory

64. Online information is participatory “News Participators” 37% of internet users have contributed to the creation of news, commented on it, or disseminated it via postings on social media sites like Facebook or Twitter Half of all online African-Americans (46%) are news participators (disproportionately high SNS use) Overall, 71% of internet users get news and information through email or posts on social networking sites Remember… 42% of online news consumers say being able to easily share material with others is something they look for in a news site 65% look for news sites with links to related material 36% look for news sites with interactive material 35% look for news sites where they can comment on stories.

65. Online information is participatory “News Participators” are standing in the information stream Thanks to them, your story/information has an organic life beyond your presentation of it

66. Online information is personalized “The Daily Me” Takes Shape 28% of internet users have customized their homepage to include news and information of particular interest to them 39% say being able to customize content is something they look for in an online news site

67. Leveraging New Technologies

68. How Technology Changes the Role ofChurches and Pastors Makes it possible for organizations like churches to become “nodes” in people’s networks that can help them solve problems and make decisions Allows for immediate, spontaneous creation of networks that can include Christians Gives people a sense that there are more “friends” in their networks like Pastors that they can access when they have needs

69. No longer think like this…

70. Now think like this…

71. How to become a node in people’s social networks

72. Tips on becoming a node in a social network Think like a friend, not an institution Play to your strengths by being an expert, a filter, a recommender (linker), and a facilitator Be aware that your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix Remember that your information can (will, should) have an organic life beyond your presentation of it Look for opportunities to build communities with your material

73. More tips on becoming a node in a social network Participate in the Web 2.0 world Embrace the move towards mobility, constant connectivity, perpetual contact This changes the realities of time and space and presence Ask for feedback Act on/respond to that feedback Provide opportunities for interaction with and customization of material Facilitate information sharing

74. The 4-Step Flow of Information Attention Acquisition Assessment Action

75. The Four A’s of Online Information Flow Get Attention Leverage your services and knowledge Offer alerts, updates, feeds Have a presence in relevant places Find pathways to people through their social network Enable Acquisition Offer services and media in many places Pursue new distribution methods for your collections Point people to good material through links Participate in conversations about your work with your patrons

76. The Four A’s of Online Information Flow Help with Information Assessment Exploit your skills in knowing the highest quality material Aggregate the best related work Facilitate Action Offer opportunities for feedback Offer opportunities for remixing, customization, interaction Offer opportunities for community building Offer opportunities to learn how to use social media

77. Finally…. BE READY FOR THE SPOTLIGHT!! You never know when your material will go viral, be picked up by a major organization, or create/mobilize a community or following

78. Finally…. EMBRACE THE OPPORTUNITIES!! The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:

79. Remember… It’s not about cobwebs.... It’s about social webs …. And churches can be at the center of them!

80. Available at www.pewinternet.org... Understanding the Participatory News Consumer http://www.pewinternet.org/Press-Releases/2010/Online-News.aspx Social Media and Young Adultshttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx Teens and Mobile Phones 2004-2009http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx Wireless Internet Usehttp://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx Chronic Disease and the Internethttp://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx The Social Life of Health Informationhttp://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx